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3 Lead Generation Strategies For Higher Education

ClickFunnels

Step #1: Identify Your Unique Selling Proposition. Note that this isn’t about coming up with a marketing word salad. Instead, determine what unique value your institution provides, then use that unique selling proposition to differentiate yourself. Simply identifying your unique selling proposition is not enough.

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The marketer’s guide to state data privacy laws

Martech

Buy, sell, or share PI of 100,000+ consumers or households. Gets 50%+ of annual revenues from selling or sharing consumers’ PI.

Contract 121
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Google Ad business faces breakup after being charged with EU antitrust violations

Search Engine Land

Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. What has Google said?

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Best Sales Rep Salary: Average Sales Salary in 50 States

Lead Fuze

Not to mention that it’s not likely that a great rep will be selling the same thing at the end of their career as when they started. New Hampshire. New Jersey. New Mexico. A place that pays you more to sell stuff may end up costing you more to live there. Mississippi. North Carolina.

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Inclusive marketing resources to strengthen your brand’s messaging

Martech

This means that brand values are now part of your unique selling point — and if you’re not promoting values that align with your audience, it’s likely that one of your competitors will. However, inclusive marketing isn’t just a tactic to pander to audiences. Read next: How putting inclusion first can lead to diversity.

Promote 101
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This day in search marketing history: January 9

Search Engine Land

This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. . For accounts in a managed account, you could set up a single list of negative keyword in the top-level Shared Library that could then be associated at the account level.

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Doorway pages: An SEO deep dive

Search Engine Land

I imagined I was virtually teleporting people who had a search need for “restaurants in springfield” or “doctors in bellevue” into our website where I would match them up with precisely what they wanted. It would begin to look pretty spammy and repetitive if done for the roughly 234 towns in New Hampshire. The Bodum v.

Territory 100