article thumbnail

What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. TAM = Total number of potential customers x average revenue per user TAM calculation examples Let’s go through a few examples of how various businesses can calculate their TAM.

article thumbnail

The modern search landscape: How and where to reach your target audience

Search Engine Land

Soundcloud and Bandcamp are among others that skew toward more niche and indie artists. Spotify, Pandora, Amazon Music, Apple Music, YouTube Music, and Deezer are just a handful of the many mainstream audio streaming services with extensive libraries of music and podcasts. Search is a core function of all these platforms.

article thumbnail

The Ultimate Guide to Freelancing

Hubspot

What would your niche be? Establish authority in your niche. Whether you’re working from the heart of New York City or middle-of-nowhere New Mexico, today’s technology makes it incredibly easy to stay connected to other freelancers. Self-Evaluation: Is Freelancing for You? Is freelancing right for you?

Clients 101