Martech

MAY 21, 2024

Earlier this year, I outlined seven actionable tactics for niche marketing , focusing on the benefits and challenges of niche segmentation. Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m. What is hyper-precision targeting?

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Campaign Niche Territory Construction 111

ClickFunnels

JUNE 28, 2021

Register to niche online forums. Instead, think about how to persuade “Jane, 32, lives in New York, works as a marketing manager at a modeling agency, etc.” Being recognized as an expert in your niche is the best social proof. Here are some ideas: Check out relevant subreddits on Reddit. Join relevant Facebook groups.

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Technique Product Sell Pitch 148

Hubspot

JANUARY 5, 2021

If you're like me, you visit sites for a specific reason — be it the New York Times crossword puzzle or the latest gear roundup from Outside. This is especially important if you're running a niche blog , because it helps you stand out from the other sites in the space. Do you read every post on a blog? How do you name them?

Niche 101

Niche Sports Strategize Engineering 101

Hubspot

FEBRUARY 3, 2012

As reported by the New York Times , Amazon published 122 books in the fall of 2011. This week, YouTube hired Bruce Seidel, who oversaw shows on the Food Network and Cooking Channel, to lead programming for YouTube's new food-focused channel. ” Niche AND Quality. But Amazon doesn't care. It simply wouldn't happen.

Niche 76

Niche Entertainment User Experience Networking 76

ConversionXL

JULY 3, 2020

Probably not, according to Matthew Brown , a consultant who previously managed SEO for The New York Times : You’d have to get really aggressive with metering to see a significant negative ranking impact. The New York Times ) can be undone simply by disabling JavaScript. How to make a paywall profitable.

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Non-Profits User Experience Niche Engineering 122

Hubspot

JUNE 28, 2010

Back in 2008 a New York Times article called this phenomenon “ambient awareness.” Every niche has its “cool kids.” If we can get 2 or more of these users to “like” our content, we will be increasing the entire niche’s potential for ambient awareness.

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Niche Customers 77

Hubspot

MARCH 31, 2011

His 10th and most recent book, Enchantment , made the New York Times best seller list. Alltop aggregates thousands of news feeds from around the internet and allows users to filter news by subject, location, or just personal interest. You also probably don't have a niche as specific as the previous example.

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Niche Engineering Customers 74

Search Engine Land

SEPTEMBER 20, 2023

This strategic approach allows you to identify valuable link prospects that align with your industry and niche, boosting link-building endeavors. This platform, now a go-to for media giants like The New York Times and Forbes, has become a potent link-building tool. But are there limitations? The answer is a resounding “no.”

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Niche Engineering Finance Strategize 117

SalesLoft

AUGUST 23, 2019

The New York Time best-seller, Daring Greatly is about finding strength in vulnerability and authenticity. Pick a niche, establish your beachhead, cross the chasm, and expand. Daring Greatly by Brené Brown. Recommended by: Kristina McMillian, VP of Research @ TOPO. The bottom line? ” .

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Cross-sell Niche Sales Quota 96

Hubspot

MARCH 20, 2017

As niche as it might seem, there are actually a few sub-categories of guerrilla marketing, as outlined by the firm ALT TERRAIN : Outdoor Guerrilla Marketing. Again, it's different than a billboard ad, because when we walk by a wall of paper advertisements in, say, New York City, we don't expect them to start moving.

Campaign 101

Campaign Promote Follow-up Sports 101

Search Engine Land

NOVEMBER 20, 2023

The difference is that Bankrate operates in the sensitive niche of the YMYL industry (Your Money, Your Life), which includes personal finance. Because Bankrate articles fall into the YMYL niche, Google is especially strict, and if they don’t like AI-written content, they definitely won’t reward Bankrate’s article.

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A/B testing Click Through Rate Real Estate Niche 122

Hubspot

MARCH 30, 2015

Since joining Instagram in April 2012, he''s accumulated over 361,000 followers (and counting) and built a strong personal brand around showcasing a New York City lifestyle filled with food, fashion, and travel. Amy, you''re lucky I love you so much (but it also gave me a chance to wear my new trench) ?? But it''s authentic.

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Campaign Follow-up Promote Niche 78

Hubspot

JUNE 30, 2014

They focus on a small, niche network just in New York. They''re catering to a smaller, niche audience that is young and urban -- those who don’t want to be tied down and "owned" by their cellular company. They cater to a niche market and audience just for dental practices. ” 4) T-Mobile.

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Niche UX Promote Consult 78

Hubspot

JULY 18, 2019

Delve into an existing data set, run a survey (like we did in this article), or analyze trends in order to speak out about a common issue within your niche. The second step is to build an outreach list full of online writers and editors that often cover the niche your content falls into to ensure the content is relevant to their audience.

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Pitch Niche Angle Cold Call 78

Search Engine Land

FEBRUARY 13, 2023

Mistakes happen all the time, from small, niche publishers all the way to The New York Times. The web is full of errors, misinformation and inaccuracies, even on trustworthy sites. Content written by humans can contain serious errors. Also, Futurism repeatedly referred to AI content as “garbage.”

Sports 89

Sports Niche Engineering Presentation 89

Hubspot

FEBRUARY 10, 2015

New York Times. 3) Read something outside of your niche. Because the style, approach, and nature of content that is outside your niche can help you within your niche. The tough thing is, you have to be discerning to find the really good stuff online. Don’t be afraid to pay for top-tier content.

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Niche Start-ups Conversion 78

Hubspot

APRIL 10, 2018

Fobes told The New York Times she stopped shopping at J.C. Crew ties it into a very specific, niche audience: people who sail. People were more likely to buy when they felt like they were getting a special deal, instead of an "everyday low price.". While the example of J.C. Fobes, a blogger who runs Penny Pinchin’ Mom.

Retail 101

Retail Sales Promote Niche 101

Sales Hacker

APRIL 13, 2020

Webinars are also used across pretty much every niche. Just Google, “your niche + workshop + Eventbrite + big city” to get a list of workshops. When it’s 10am in Anchorage, it’s 1pm in New York. Tuesdays and Wednesdays are the best time to host a webinar. Webinars should ideally be 30 to 45 minutes long. Source: Giphy.

Promote 135

Promote Niche Presentation Networking 135

Hubspot

MARCH 28, 2014

But what if you are a niche company, with a niche product that can only be used by a finite audience? Marketers operating in highly specialized industries often ask us: Can our business benefit from an inbound approach even if we operate in a niche market? The answer is a resounding “yes.”

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Prospecting Niche Promote Networking 78

Hubspot

JUNE 29, 2020

Kate Spade New York's Single Image Ads. Before 2019, designer brand Kate Spade New York (KSNY) never had ad campaigns on LinkedIn. Kate Spade New York hit a home run with their smartwatch ad — In fact, out of four platforms used for the campaign, LinkedIn members produced the highest CTR.

CTR 101

CTR Campaign Promote Launch 101

SaaStr

APRIL 27, 2021

And it allowed us to really carve in and see, wow, we have these niches that seemed to predominantly engage with us, that there are these opportunities for different subset communities and that we could cater to them in a really unique way. Additionally, it gave us the opportunity to. If you can check those boxes, it should work out.

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Niche Networking Start-ups Meeting 98

Hubspot

DECEMBER 19, 2016

In a signal of commitment to the medium, The New York Times even purchased Fake Love , a New York-based agency specializing in VR and AR campaigns. Despite some of the issues with the practice, many brands have found success with tapping influencers to promote their products and target niche audiences.

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Promote Campaign Niche Legal 78

Hubspot

FEBRUARY 4, 2015

10) New York Times Book Review. The New York Times Book Review Podcast will enlighten you about what’s out there. Find your niche, find some time and tune in for an experience from the past. Check out HubSpot''s new podcast called The Growth Show. Looking for more business-related podcasts to listen to?

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Sports Education Follow-up Entertainment 78

Martech

JUNE 29, 2022

the New York Times) to sell fake ad inventory. It also helps you reach new audiences and niche markets in organically discoverable ways (e.g., Creativity: Working with partners, performance marketers can develop unique campaigns and content that resonates with their specific niche audiences.

E-commerce 101

E-commerce Commission Campaign Niche 101

Partners in Excellence

MARCH 18, 2024

A few years later he bought his own dealership and moved his growing family to Rochester, New York. Dad observed that the most successful agents often developed niches. It provided a good life for all of us and made his sons minor celebrities in high school because of the number of different cars we got to drive.

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Sell Education Sports Niche 77

Beeketing

OCTOBER 28, 2021

New York Times Store. The New York Times store is one of the most prestigious stores in the United States, and almost every single person in the US knows about the Times. Based on a powerful database with robust search and filters, you can surely find a great niche to get started.

E-commerce 52

E-commerce Niche Cross-sell Construction 52

Hubspot

DECEMBER 21, 2011

Are these visitors small business owners from New York City? Here's a great place to promote it and extend the life of your more niche lead gen efforts! Step 4: After you've finished selecting your targeting preferences, then it's time to tailor your message to that specific audience segment.

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Hubspot

JUNE 18, 2010

Ideas That Spread Win, and Free Ideas Spread Best – Godin explained that he made more money by giving away his book, Idea Virus , than he made on his previous New York Times best-seller. People have been trained to be good at a lot of things, but not to be the best at one niche skill.

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Niche Presentation Education Promote 78

Hubspot

FEBRUARY 11, 2016

This question is tough to answer: media companies are all struggling to find new sources of revenue in an increasingly fragmented audience ecosystem. The days of ‘cast your net wide’ are approaching their end, as ‘niche’ becomes the holy grail of all digital marketing. High-demand, valuable readers are spread thin. The list goes on.

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Niche Education Start-ups Drivers/motivators 53

Hubspot

MARCH 9, 2021

This house was also covered in publications like the New York Times and Cosmopolitan. If you choose to market your brand on TikTok, Chadha says it's important to define your "niche" and create attention-grabbing content around it. Shortly after the success of Bytehouse, a U.S.-version,

Entertainment 101

Entertainment Niche Campaign Follow-up 101

ConversionXL

JUNE 23, 2020

Sites like The New York Times have detailed guidelines to try to maintain the firewall between editorial and promotional content: In the end, how great or awful advertorials are depends on the execution. One way to locate forums is with a Google search operator: “forum: {{insert niche}}.”. That’s a less-than-explicit signal.

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Entertainment Angle Education Promote 105

Hubspot

JANUARY 23, 2020

Ultimately, micro-influencers are incredibly trustworthy sources within their niche industry. Her endorsement resulted in a $5 million class action lawsuit in New York , which claimed the Kardashians falsely praised the product's effectiveness. The content they post is usually relatable and direct to their target audience.

Promote 101

Promote Sports Niche Trust 101

Search Engine Land

JUNE 14, 2023

Conde Nast, Hearst and New York Times-level partnerships are highly coveted. If they aren’t offering anything beyond coupon and loyalty partners and the splashy publishers, they might not have the agility to capitalize on some of the emerging affiliate niches taking shape. Question 5: What’s your affiliate partner stack?

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Contract Cross-sell Territory Niche 83

Hubspot

SEPTEMBER 14, 2018

Morgan Raphael (@ bun_undone ) a health, wellness, and inspiration influencer with nearly 15k followers, offers some advice when it comes to whether or not you need to find a niche. "I Ultimately, becoming an Instagram influencer is a professional role like anything else, so it's important you consider what you can offer your audience.

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Niche Follow-up Gaming Networking 78

ConversionXL

OCTOBER 26, 2022

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Research will help you establish a niche and style that you can use to create familiarity. It will also help you hone in on a specific audience.

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Customers Entertainment E-commerce Objectives and Key Results 115

Hubspot

JULY 23, 2019

Along with being widely discussed by publications including the New York Times and Digiday , the app has also gained notoriety from comedians like Jimmy Fallon. If you can't come up with any interesting ways to market your specific product on a really niche platform, you might want to hold off on making an account.

Entertainment 101

Entertainment Launch Gaming Sports 101

Hubspot

SEPTEMBER 11, 2018

You'll see the best engagement if you're able to define your niche. Explaining "You'll be reaching thirty-something, working women, primarily from New York, who often use Instagram first thing in the morning and prefer fitness content" is certainly more powerful than saying, "You'll be reaching women.". Tag brands in your posts.

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Pitch Trust Follow-up Promote 101