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Every CMO Needs to Read the New York Times Innovation Report

Hubspot

You were never meant to be able to read the New York Times Innovation Report. Employees must feel empowered to experiment, bring new ideas to the table, and strategically strive for the future. It was an internal document that cost the company thousands of hours of time and money to research and assemble.

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Deflation comes to ecommerce as online prices fall 2% in July

Martech

Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. This is the first decrease since January 2020, just before the pandemic and follows three consecutive months of slowing price increases. It is also the category’s third straight month of price decreases.

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How to Raise Prices for Existing Customers

ConversionXL

But that’s not why raising prices is so difficult. Instead, poor planning is to blame: Companies neglect to plan a price increase until there’s a financial squeeze or, for the thirtieth time, a customer confides that, “You know, you really ought to charge more.”. What’s at stake: The exponential impact of a price increase.

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What is Flat Rate Pricing? [+5 Examples]

Hubspot

Both of these scenarios are avoidable with flat rate pricing — a strategy where you charge a single, up-front rate for a project regardless of the time, effort, and materials it takes to complete it. Flat rate pricing is appealing to both businesses and prospects because of its no-nonsense approach. Challenges of Flat Rate Pricing.

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3 must-send emails to maximize your Black Friday campaign

Martech

We can’t wait for you to get all the bats you’ll need for the upcoming season right now, for a great price. We’ve shared how people like actress Mandy Moore, New York Times Bestseller James Clear and Grammy nominated Leon Bridges use our platform. Grab your bats today or hit reply to this email with any questions. SIGN OFF PS.

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Your Market’s New Normal

Sales Pop!

And what about commercial real estate with surplus space and disruptive relocations such as firms abandoning New York for sunny Florida? If you don’t know your current adversaries versus their February 2020 selves, you’ll pay the price. Competitive propositions, people, partnerships, and pricing. And what of the economy?

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8 Pricing Mistakes That Can Seriously Stifle Sales

Hubspot

For many companies, pricing strategy essentially amounts to guesswork — shooting in the dark and hoping they land on prices that customers are willing and happy to pay. That said, pinning down an optimal price for a product or service is admittedly easier said than done. Pricing Based Solely on Undercutting Your Competition.

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