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How event marketers can use hologram technology for live and hybrid experiences

Martech

Most recently they partnered with WeWork to allow members access to holograms in 11 locations, including New York, Los Angeles, Miami and Washington, D.C. ARHT Media CEO Larry O’Reilly, in conversation at WeWork, New York. ARHT Media holographic capture studio, WeWork, New York. Holograms on stage.

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GTM 85: A $2.6 Billion Lesson and Embracing Ecosystem-Led Growth with Bob Moore

Sales Hacker

As a writer and speaker, Bob has appeared in The New York Times, Forbes, TechCrunch, VentureBeat, Web Summit, TEDx, Business of Software, and many more. Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. 27:41) Building initial partner relationships.

GTM 107
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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

Left to right: Hosts Charlamagne tha God and Jess Hilarious, Will Pearson, President, iHeartPodcasts and Conal Byrne, CEO, iHeartMedia Digital Group in New York. At the IAB Podcast Upfront in New York this week, hit shows and successful brand placements were lauded. Image: Chris Wood. Media has a trust problem.

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Who is Eran Zinman | Co-CEO of SaaS Leader Monday.com

SaaStr

Product-Led Growth Before It Was Cool While others were building massive sales teams, Zinman pushed for a product that would sell itself. The result? A work OS that spreads virally through organizations, with users becoming natural champions.

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

Product overview. Full Circle Insights’ Campaign Attribution product helps marketers optimize their marketing mix and pinpoint which campaigns generate pipeline and revenue results. Product overview. Product overview. Product overview. Key customers include Integrate, TripActions and Okta. Click here to download!

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Doubling video ad revenue with AdOps: Monday’s daily brief

Martech

Following the dramatic revenue stumble by Snap (see below), which the CEO openly acknowledges was primarily caused by the iOS privacy changes, advertisers may have other reasons to be holding back on spending, like the apparent impossibility of getting products into the country and to their purchasers.

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Sales Hacks that Grow Revenue

Score More Sales

Magically transformed, this space which turned into a decent learning environment for hundreds of attendees was a creative solution for a big-enough space in New York City to get a lot of business people together. The strategic messaging he suggests goes like this: First message: Introduce yourself. Let others sell for you.