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Bermuda Tourism launches 3D digital out-of-home in New York

Martech

Bermuda Tourism Authority 3D DOOH ad in New York’s Times Square. Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of the busiest, brightest locations on the planet — Times Square — to launch their new campaign, “Lost Yet Found.”. Image: OUTFRONT Media. Why we care.

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The Mets, Red Sox, New York Times and more in this week’s martech AI roundup

Martech

The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.” Get MarTech! In your inbox.

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How event marketers can use hologram technology for live and hybrid experiences

Martech

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Instead of using Zoom and showing a remote participant on a screen, they can use hologram technology and place a three-dimensional version of the person on a stage, or in a boardroom. Holograms on stage.

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How Leilo is using technology to create a new category

Martech

Major League Soccer’s New York City Football Club is a little more mellow this year with Leilo as the team’s Official Relaxation Partner. New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship. Leilo is the first ready-to-drink kava product available at retail. What is Leilo?

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Inside Sales Is Only Great For Transactional Commoditized Products!

Partners in Excellence

He said, “Dave, I understand inside sales very well–but they are much more suited for transactional business, standardized, commoditized products. It’s true, much of inside selling has been focused on transactional, commoditized products/services/and solutions. Inside sales would never work for us.”

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Why digital brands like Netflix and Wayfair are betting on physical stores

Martech

The store isnt just another place to buy glasses its an extension of the brand experience, serving as a product showroom and an embodiment of Warby Parkers customer-first ethos. The two-story, 150,000-square-foot space offers a comprehensive selection of home furnishings, decor, housewares, appliances and home improvement products.

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2024 F&B Tech Startups You Need To Watch Out For

Sales Pop!

Because of its rapid evolution, technology plays a crucial role in shaping the industry. Chef Robotics Chef Robotics, a startup from San Francisco, California, was founded in 2019 to address the need for increased production in the food sector. Their solution aims to increase efficiency, boost productivity, and reduce labor costs.