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SAP to launch loyalty management solution for retailers

Martech

The news came at the NRF event in New York this week. Capabilities of the new solution include: Profiles connecting shoppers with a cloud-based loyalty wallet, supporting personalized targeting and real-time basket analysis. Dig deeper: SAP Emarsys launches AI Product Finder Email: Business email address Sign me up!

Retail 108
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What Is Product-Led Sales? The Ultimate Guide

Salesforce

And when the samples are so good that you decide without prompting to buy the product on the spot? That’s a classic example of product-led sales (PLS). Samples of donuts, pizza, or almond croissants don’t require a lengthy explanation or complicated product demonstration. Why are product-led sales important?

Product 86
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Quota Relief: How and Why to Give It to Your Salespeople

Salesforce

Sales representatives who don’t take time off often end up burned out, which reduces productivity and job satisfaction. Additionally, customers may be wary about purchasing products from companies during this time. For example, a product recall often results in quota relief for all sales representatives.

Quota 84
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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Let’s say you’re launching a new product. The total addressable market, or TAM, refers to the total number of customers who could possibly use your product or service. This makes TAM a valuable tool in sizing up new features and products. This number exists in the form of total addressable market (TAM).

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HubSpot Marketing Hub is moving up to better serve larger marketing teams

Martech

There were two inescapable messages on Thursday at HubSpot Spotlight in New York. Were hearing a lot from these larger up-market customers within the SMB that theyre feeling just as overwhelmed with all of these changes, Angela DeFranco, VP and general manager of product for Marketing Hub, told MarTech. The first message is AI.

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The ROI of Losing: How to Rethink Loss in Sales

Salesforce

But when you treat every loss as a failure, youre missing out on a chance to build a more motivated, productive, and effective sales team. When morale suffers, so does motivation, productivity, engagement, and ultimately retention. And thats natural. No one wants to lose out on a deal, least of all your reps.

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Sales Invoices: What You Need to Know to Get Paid On Time

Salesforce

A sales invoice is a document issued by a seller to a buyer, detailing the products or services sold, quantities, prices, and payment terms. The specific details vary depending on the use; it might include similar sections to a sales invoice without an itemized list of products. Learn how Revenue Cloud can help.

Finance 104