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Salesforce launches Agentforce for Retail

Martech

The news comes just prior to the National Retail Federation’s conference in New York. The new Agentforce for Retail includes a library of pre-built agent skills relevant to retail such as order management, appointment scheduling, guided shopping and loyalty promotion management. Loyalty promotion creation.

Retail 124
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SAP to launch loyalty management solution for retailers

Martech

The news came at the NRF event in New York this week. Capabilities of the new solution include: Profiles connecting shoppers with a cloud-based loyalty wallet, supporting personalized targeting and real-time basket analysis. Metrics that track promotion performance, linked to financial systems to measure ROI.

Retail 106
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MOps: Is you is or is you ain’t marketing?

Martech

Not long before I joined MarTech, I worked in the New York office of a well-known British publisher. There were marketers in the office, devising campaigns to promote not just our websites and print publications, but also our countless events and awards shows.

Promote 109
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The Mets, Red Sox, New York Times and more in this week’s martech AI roundup

Martech

The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.” Get MarTech! In your inbox.

Pitch 98
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Google promotes Liz Reid to head of Search

Search Engine Land

Reid was also the first female engineer in the company’s New York office. She is credited as one of the earliest pioneers of Google Maps and Local Search and helped Google redefine modern-day mapmaking with AI. Specific to Search, Reid helped: With Google’s multisearch. Make authentic, human voices more accessible.

Promote 132
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Google sued by publishers over alleged pirate textbook promotion

Search Engine Land

Major educational publishers — Cengage, Macmillan Learning, McGraw Hill and Elsevier — have filed a lawsuit against Google, accusing it of promoting pirated copies of their textbooks. Why it matters. This case could reshape how tech giants handle copyright infringement and impact the $8.3 billion U.S. textbook market. Why we care.

Promote 88
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7 Lead Generation Examples That Work Like Crazy

ClickFunnels

Ramit Sethi is a popular blogger at I Will Teach You To Be Rich and a New York Times best-selling author of a book with the same title. James Clear is a popular personal development blogger at jamesclear.com and a New York Times best-selling author of “Atomic Habits”. 1 Ramit Sethi. 3 James Clear. 4 Mark Rosenfeld.