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SAP to launch loyalty management solution for retailers

Martech

The news came at the NRF event in New York this week. Capabilities of the new solution include: Profiles connecting shoppers with a cloud-based loyalty wallet, supporting personalized targeting and real-time basket analysis. Metrics that track promotion performance, linked to financial systems to measure ROI.

Retail 106
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7 Creative Sales Team Names to Promote Unity in 2019

Hubspot

When we think of successful sport team names, like the New England Patriots or the New York Yankees, we picture the motivated individuals that make up the team. The name serves two purposes: It's based on their sales territory/region. I saw that Anaheim was part of our territory. What's in a name?

Promote 86
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How One Marketing Agency Earns Radio, Local, and National Television Coverage

Hubspot

Throughout our promotions process, this content proved interesting for readers at both the local and national levels. The main takeaway here is to avoid limiting your content by addressing hot news topics and pressing social issues. This study hit a sweet spot; it was a newsworthy topic paired with regional relevance.

Territory 100
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Facebook Has Published Its Internal Community Standards and Will Roll out a New Appeals Process

Hubspot

Within these sections, the guidelines delve deeper into the moderation of content that might promote or indicate things like threats to public safety, bullying, self-harm, and "coordinating harm.". A New Appeals Process.

Process 78
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

What this means to you as a PPC manager is that your search term reports will contain more regionally-focused language. Demographic centered location targets in this example are: congressional district, average household income for a city, proximity to a university within the state, and a Nielsen® DMA® (Designated Market Areas) region.

Territory 111
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10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby

Hubspot

"[The ad] was an arresting way to show our fantastic relationship with the All Blacks, demonstrate the idea of risk prevention, and create a strong connection to the Japanese audience," said Matthew Walker, AIG Japan's senior vice president and regional chief marketing officer. 5) The New York Times. 2) Carlsberg. 7) Entourage.

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Interactive Infographics: A Picture of the Premise, Tools, & Process

Hubspot

Interactive content can also help express and promote a brand voice and identity. National Geographic's " New York City Skyline". This infographic from National Geographic provides a seamless, interactive view of the New York City skyline, along with some information about the individual buildings that compose it.

Process 101