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GTM 85: A $2.6 Billion Lesson and Embracing Ecosystem-Led Growth with Bob Moore

Sales Hacker

As a writer and speaker, Bob has appeared in The New York Times, Forbes, TechCrunch, VentureBeat, Web Summit, TEDx, Business of Software, and many more. Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. 27:41) Building initial partner relationships.

GTM 107
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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

Left to right: Hosts Charlamagne tha God and Jess Hilarious, Will Pearson, President, iHeartPodcasts and Conal Byrne, CEO, iHeartMedia Digital Group in New York. At the IAB Podcast Upfront in New York this week, hit shows and successful brand placements were lauded. Image: Chris Wood. Media has a trust problem.

Sports 114
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Doubling video ad revenue with AdOps: Monday’s daily brief

Martech

How Jagran New Media doubled video ad revenue with a managed AdOps service. Jagran New Media, a leading publishing house in India, had a revenue problem. The announcement comes with some data on SORT’s effectiveness, audited by Neutronian, and independent data quality certification service. Editorial Director.

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

New York-based Marketing Evolution helps enterprise marketers get the most from their marketing spend through the company’s marketing performance operations SaaS platform and its separate services. Marketing Evolution. A marketing attribution model (via Marketing Evolution). A Neustar attribution diagram (via Neustar).

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Sales Hacks that Grow Revenue

Score More Sales

Magically transformed, this space which turned into a decent learning environment for hundreds of attendees was a creative solution for a big-enough space in New York City to get a lot of business people together. It was being held in a space normally filled with ping-pong tables, a DJ, and a bar. Let others sell for you.

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MikMak and TrackStreet Ink Partnership Deal

TrackStreet

MikMak and TrackStreet Ink Partnership Deal Delivering Unprecedented Profitability and Growth for Multichannel Brands Worldwide Strategic Partnership Combines Commerce Enablement and Analytics with Brand Protection for Accelerated Global Growth NEW YORK , Oct.

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10 Lessons From Small Businesses That Survived the Great Recession

Hubspot

Managing inventory and payables was another popular cost-cutting measure, including: Not purchasing new equipment Only buying what you need to get by for 30 days Paying essential vendors Many business owners reduced their advertising costs, and, where possible, eliminated their rent by going fully remote. At one point we offered free facials.