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How event marketers can use hologram technology for live and hybrid experiences

Martech

Most recently they partnered with WeWork to allow members access to holograms in 11 locations, including New York, Los Angeles, Miami and Washington, D.C. ARHT Media CEO Larry O’Reilly, in conversation at WeWork, New York. ARHT Media holographic capture studio, WeWork, New York. Holograms on stage.

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GTM 85: A $2.6 Billion Lesson and Embracing Ecosystem-Led Growth with Bob Moore

Sales Hacker

As a writer and speaker, Bob has appeared in The New York Times, Forbes, TechCrunch, VentureBeat, Web Summit, TEDx, Business of Software, and many more. Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. 27:41) Building initial partner relationships.

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

Left to right: Hosts Charlamagne tha God and Jess Hilarious, Will Pearson, President, iHeartPodcasts and Conal Byrne, CEO, iHeartMedia Digital Group in New York. At the IAB Podcast Upfront in New York this week, hit shows and successful brand placements were lauded. Image: Chris Wood. Media has a trust problem.

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Who is Eran Zinman | Co-CEO of SaaS Leader Monday.com

SaaStr

This wasn’t just feature creep – it was strategic expansion that drove both stickiness and upsells. The Platform Bet While competitors stayed in their lanes, Zinman pushed monday.com to become a true platform. Today, users can build custom workflows without code.

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

New York-based Marketing Evolution helps enterprise marketers get the most from their marketing spend through the company’s marketing performance operations SaaS platform and its separate services. Advertisers employ Neustar solutions to make strategic decisions about how to set and allocate their marketing budgets across channels.

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Doubling video ad revenue with AdOps: Monday’s daily brief

Martech

The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP and Head of Ad Monetization and Strategic Partnership at Jagran. “We We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

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Sales Hacks that Grow Revenue

Score More Sales

Magically transformed, this space which turned into a decent learning environment for hundreds of attendees was a creative solution for a big-enough space in New York City to get a lot of business people together. The strategic messaging he suggests goes like this: First message: Introduce yourself. Share those values.