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MOps: Is you is or is you ain’t marketing?

Martech

Not long before I joined MarTech, I worked in the New York office of a well-known British publisher. It makes strategic recommendations to the marketing organization rather than just following instructions. For example, let’s say MOps is marketing if it fulfils at least two of these conditions: It reports to the CMO.

Promote 107
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Every CMO Needs to Read the New York Times Innovation Report

Hubspot

You were never meant to be able to read the New York Times Innovation Report. Employees must feel empowered to experiment, bring new ideas to the table, and strategically strive for the future. It was an internal document that cost the company thousands of hours of time and money to research and assemble.

Insiders

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Your Market’s New Normal

Sales Pop!

Because strategizing about market changes will not only help future planning but create competitive advantage to help win deals in your pipeline right now. And what about commercial real estate with surplus space and disruptive relocations such as firms abandoning New York for sunny Florida? And what of the economy?

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Strategic Sales Enablement: Advanced Tips to Uplevel Your Program & Drive Real Results

Sales Hacker

Sales enablement best practices will get you started, but you need to be able to think strategically. Set priorities based on the org’s strategic objectives. For her, it’s more about validating that the project will move the needle on your goals: Does it align with the organization’s key strategic priority?

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How to Build Authority and Elevate Your Brand with Press

ConversionXL

As someone who’s been on both sides of the publishing table for over a decade and has had her fair share of features in Business Insider, Lifehacker , and The New York Times , I can tell you that it’s never too early—or too late to get press. If The New York Times has vetted them for that, then there’s some truth to it, right?

Angle 151
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How event marketers can use hologram technology for live and hybrid experiences

Martech

Most recently they partnered with WeWork to allow members access to holograms in 11 locations, including New York, Los Angeles, Miami and Washington, D.C. ARHT Media CEO Larry O’Reilly, in conversation at WeWork, New York. ARHT Media holographic capture studio, WeWork, New York. Holograms on stage.

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Understanding explicit vs. implicit searches: The key to dominating local SEO

Search Engine Land

This makes the proximity/distance factor less influential and allows you to strategically go after various keywords. See the examples below of a search for “auto insurance agency” vs. “auto insurance agency new york.” (My My location extension is set to ZIP code 10007 for both searches.) The results differ significantly.

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