Martech

JUNE 28, 2024

Marketers gather at MACH THREE in New York to discuss approaches to composable architecture. Marketers gathered in New York last week to share strategies and gains in making their stacks composable. Image: The MACH Alliance. The MACH Alliance hosted MACH THREE, a two-day event that welcomed over 600 attendees.

Retail 102

Retail Manufacturing Legal Consult 102

Martech

MAY 10, 2024

Left to right: Hosts Charlamagne tha God and Jess Hilarious, Will Pearson, President, iHeartPodcasts and Conal Byrne, CEO, iHeartMedia Digital Group in New York. At the IAB Podcast Upfront in New York this week, hit shows and successful brand placements were lauded. Image: Chris Wood. As the top U.S. billion data points.

Sports 106

Sports Strategic partnership Networking Entertainment 106

Pointclear

FEBRUARY 27, 2014

Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. And junior staffers need training in strategic marketing thinking. Three things come to mind.

B2B 106

B2B CRM Campaign Lead generation 106

Martech

JANUARY 11, 2024

A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. In fact, it’s what’s behind the meteoric rise of Substack and The New York Times’ growth to over 9 million digital subscribers.

Profit margin 130

Profit margin B2B Campaign Retail 130

Salesforce

AUGUST 20, 2021

Yet surveys also show that most of us think that these disruptive technologies are primarily going to affect someone else?someone At Salesforce, we recently invited award-winning New York Times technology columnist Kevin Roose to discuss the impact automation is likely to have on our lives and jobs. Learn more.

Assembly Line 98

Assembly Line Healthcare Education Technology 98

SaaStr

DECEMBER 1, 2024

This wasn’t just feature creep – it was strategic expansion that drove both stickiness and upsells. The Platform Bet While competitors stayed in their lanes, Zinman pushed monday.com to become a true platform. Today, users can build custom workflows without code.

Strategic partnership 99

Strategic partnership User Experience Growth Strategize 99

Martech

AUGUST 3, 2022

Of course, solely relying on previous campaign data to select your tactics can be an innovation killer — so it’s important to find a balance between leveraging previous campaign examples and pioneering new technology and tactics. Technology used. Technology used. Previous pub crawls can be found on Twitch.tv/lisapeyton

Campaign 123

Campaign Gaming Education Technology 123

Martech

JUNE 15, 2023

Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste. Interest-based segmentation: Segments are based on individual interests, such as sports, technology, fashion, entertainment, etc. Strategic ad placement: Position your ads in locations where your target audience frequents.

E-commerce 120

E-commerce Sports Campaign Entertainment 120

Martech

OCTOBER 11, 2023

Sponsored by: In this episode of Dun & Bradstreet’s sponsored series, “Data Makes the Difference,” Gurpinder Dhillon, Dun & Bradstreet’s vice president – master data business, and Kim Davis, editorial director of MarTech, paint a vivid picture of how master data management goes beyond technology.

Technology 90

Technology Technology Strategize Launch 90

Sales Hacker

JANUARY 12, 2024

Are they genuinely curious to learn more about the prospects business and how they can help support strategic priorities? Ways / tools to help sellers do this: Technology: Alignment starts with knowing what you’re expressing, in order to recognize what “ authenticity commitments” your’ve made. It doesn’t stop – at all.

Sell 124

Sell GTM Sales Up-sell 124

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. This frees your creative directors up for higher-function, strategic work. How AI is expanding possibilities in micro-precision campaigns? Will micromarketing replace mass media?

Campaign 112

Campaign Niche Territory Construction 112

Sales Hacker

SEPTEMBER 18, 2024

A huge thank you to Jason Saltzman and Live Data Technologies for generously allowing us to tap into their data to help surface the latest trends in go-to-market teams at startups. This may reflect the high-pressure nature of the CRO role, where frequent leadership changes are common due to performance expectations or strategic shifts.

GTM 125

GTM Sales Growth Represent 125

Salesforce

DECEMBER 20, 2023

It’s a new practice that, save for outliers like New York City , isn’t mandated by any local, state, or federal authority. Whether you’re just starting out with AI or already innovating, this guide will help you strategize effectively, embrace new possibilities, and answer important questions about the benefits of AI.

Pharmaceutical 111

Pharmaceutical Technique Healthcare Trust 111

Martech

AUGUST 29, 2023

His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

Conversion 88

Conversion Customers Strategic planning Growth 88

Salesforce

NOVEMBER 11, 2022

We recently spoke with several executives in finance — including some who joined us for our “Women of Wall Street” features at Salesforce’s New York World Tour and Dreamforce events this year — to learn more about their journeys. Marissa Herr , vice president, head of technology consulting at Fidelity Investments. 5 min read.

Finance 98

Finance Networking Manufacturing Customer Relationship Management 98

Martech

OCTOBER 25, 2021

The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP and Head of Ad Monetization and Strategic Partnership at Jagran. “We We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”. Read more here.

Strategic partnership 115

Strategic partnership Networking Entertainment User Experience 115

Martech

APRIL 18, 2024

Going into the building in which you have a strategic meeting, lighting that building and that specific room, has a carbon footprint. The venue sits by the largest green roof in New York state, housing a one-acre working farm and 6.75 Your media team has to get to work, your transportation has a carbon footprint. Green venue.

Transportation 113

Transportation Finance Strategize Promote 113

Martech

AUGUST 16, 2023

Guest Sally Slarke, SVP of Digital Audiences, Dun & Bradstreet Sally is an accomplished executive who has scaled digital businesses across four continents, spanning a variety of business models including media, demand generation, data, services and technology.

Drivers/motivators 75

Drivers/motivators B2C B2B Strategize 75

Search Engine Land

AUGUST 29, 2023

His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

Conversion 83

Conversion Customers Strategic planning Growth 83

Martech

MARCH 31, 2022

Where your technology expenditures top marketing budgets, ensuring your marketing ops is a fulfiller of dreams has never been more important. A New York City chef advertises a succulent, $100 hamburger of the finest ingredients. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1. See terms.

Appointment 107

Appointment Government Strategize Engineering 107

Xant

JUNE 30, 2021

Silicon Slopes, Utah, June 15, 2021—XANT, the leading enterprise Sales Engagement Platform has announced an ongoing strategic partnership agreement with EXL, a leading operations management and analytics company.

Strategic partnership 81

Strategic partnership Transportation Healthcare Entertainment 81

Martech

MAY 15, 2023

His experience leading inside, mid-market, and enterprise sales teams gives him a broad perspective of what it takes to succeed in an inside sales environment while also understanding how to build pipeline and relationships with the largest, most strategic customers.

Inside sales 78

Inside sales Territory B2B Pipeline 78

Sales Hacker

DECEMBER 17, 2024

Scott Barker: [4:31] Yeah couldn’t couldn’t agree more i mean i feel like anytime we have these big technological bumps and it’s funny you say internet companies because like when the internet first came out people were like yeah we’re an internet company right and. So you are number one. Great, great advice.

GTM 102

GTM Engineering Electricity X-functional 102

Score More Sales

APRIL 27, 2014

Magically transformed, this space which turned into a decent learning environment for hundreds of attendees was a creative solution for a big-enough space in New York City to get a lot of business people together. The strategic messaging he suggests goes like this: First message: Introduce yourself. Share those values.

Strategic partnership 92

Strategic partnership Sales Strategize Strategic planning 92

Miller Heiman Group

JUNE 11, 2019

Miller Heiman Group President and CEO Byron Matthews told the New York Times that helping sellers visualize data is crucial to Salesforce’s growth and the acquisition’s impact will go beyond sales technology to profoundly affect the entire sales industry.

Technology 61

Technology Technology Sales Strategize 61

Martech

MAY 24, 2023

So for my first few years out of college, I was in New York City trying to make it as an actress on Broadway. My sponsors and mentors kind of thought it was a fad and like something for the interns and very marcom-y and not very strategic. And I’m thinking, “Oh my God, they bought the absolute wrong technology.

Transportation 104

Transportation Cross-sell B2C Drivers/motivators 104

Search Engine Land

APRIL 4, 2023

Love it or fear it, ChatGPT has put generative artificial intelligence (AI) squarely at the center of the current technological discourse. Yes, this sophisticated technology has limits, and it has the potential for misuse and for creating misinformation. So, we’ve gathered some answers. Fittingly, we got some help from ChatGPT.

Campaign 88

Campaign CTR Click Through Rate Construction 88

Search Engine Land

OCTOBER 11, 2023

Sponsored by: In this episode of Dun & Bradstreet’s sponsored series, “Data Makes the Difference,” Gurpinder Dhillon, Dun & Bradstreet’s vice president – master data business, and Kim Davis, editorial director of MarTech, paint a vivid picture of how master data management goes beyond technology.

Strategize 70

Strategize Launch Technology Technology 70

Hubspot

JULY 19, 2018

Find out what’s new in real estate technology and what the biggest agencies in the U.S. Real Estate - The New York Times. This site is designed to give agents, teams, and brokerages actionable, strategic insights from industry professionals they can trust. Best for: Real estate agents. You’ll love the Inman Blog.

Real Estate 91

Real Estate Finance Clients Education 91

Sales Hacker

FEBRUARY 18, 2020

She was the 2018 recipient of the Innovators and Disruptors Award sponsored by New York On Tech and NBCUniversal, and she was the 2019 nominee for the Rising Star Award for Women in AI sponsored by VentureBeat. Today we have a big picture discussion on how trends, (digitization, the internet, technology, etc.) What You’ll Learn.

Manufacturing 87

Manufacturing Technology Technology Territory 87

Hubspot

DECEMBER 13, 2010

Instead, it follows the curves and tools of emerging online technologies. Some Quick Facts: Since 2007, many states quit printing residential listings or have pending requests: Alabama, Delaware, Florida, Georgia, Indiana, Missouri, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Texas, Virginia and Wisconsin.

Education 78

Education Follow-up Represent Strategize 78

Partners in Excellence

JANUARY 31, 2018

Technology, has given us huge capabilities to do this, but it seems (if my inbox is any indicator), that we don’t leverage the capabilities we are paying for, instead choosing to inundate the world with the same messages that may have relevance to a fraction of the audience. To move from vendor, potentially to strategic partner.

Sell 73

Sell Territory Cross-sell Strategize 73

Search Engine Land

MAY 15, 2023

His experience leading inside, mid-market, and enterprise sales teams gives him a broad perspective of what it takes to succeed in an inside sales environment while also understanding how to build pipeline and relationships with the largest, most strategic customers.

Inside sales 67

Inside sales Territory B2B Pipeline 67

Hubspot

NOVEMBER 6, 2014

Agencies have, within their walls, some of the most brilliant creative and strategic minds. But one of the biggest motivators was the convergence of technology and marketing and how that has changed the industry. Marketing is changing at the speed of technology,” McMullen said. This post originally appeared on The Agency Post.

Launch 78

Launch Product Retail Clients 78

Search Engine Land

AUGUST 16, 2023

Guest Sally Slarke, SVP of Digital Audiences, Dun & Bradstreet Sally is an accomplished executive who has scaled digital businesses across four continents, spanning a variety of business models including media, demand generation, data, services and technology.

Drivers/motivators 60

Drivers/motivators B2C B2B Strategize 60

Hubspot

AUGUST 8, 2019

As marketing automation and machine learning technologies continue to improve, businesses can leverage their incredible databases to forecast consumer behavior even months in advance. Consumer data can be used strategically to pinpoint audience preferences and deliver relevant outreach.

Territory 101

Territory Retail Price Up-sell 101

Search Engine Land

OCTOBER 4, 2022

If you’re vacationing in San Jose, consumers in your area are statistically more likely to find lunch on DoorDash , whereas New York consumers are more likely to order through Uber Eats. Yep has its own web crawling technology, index, and ranking algorithm. Traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107