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Bermuda Tourism launches 3D digital out-of-home in New York

Martech

Bermuda Tourism Authority 3D DOOH ad in New York’s Times Square. Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of the busiest, brightest locations on the planet — Times Square — to launch their new campaign, “Lost Yet Found.”. Image: OUTFRONT Media. Seasonal push.

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The Mets, Red Sox, New York Times and more in this week’s martech AI roundup

Martech

The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.” Get MarTech! In your inbox.

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How event marketers can use hologram technology for live and hybrid experiences

Martech

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Instead of using Zoom and showing a remote participant on a screen, they can use hologram technology and place a three-dimensional version of the person on a stage, or in a boardroom. Holograms on stage.

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How Leilo is using technology to create a new category

Martech

Major League Soccer’s New York City Football Club is a little more mellow this year with Leilo as the team’s Official Relaxation Partner. New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship. What is Leilo? There are still several states with no kava bars at all.

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Email marketers sharpen deliverability tactics at MailCon

Martech

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. At the start of the year, Yahoo and Google issued new rules for bulk email senders. Image: MailCon. A year of changes requires a shift in tactics for email marketers.

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Why can’t AI content generators just follow the rules?

Martech

OpenAI and Microsoft are now being sued by the New York Times for training its AI machines using Times content. If the output of the tools produces content that has been lifted from New York Times articles verbatim, or without citing the source, then you have issues with copyright infringement and/or plagiarism.

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“Why I’m So Interested In Selling,” John Callies

Partners in Excellence

We were at Endicott, New York, where most of entry sales training was conducted. As a member of a Board of Directors and father/father-in law to technology sellers, I see a completely different environment among sellers. Preface : I met John Callies in our very first sales training class for IBM.

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