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Email marketers sharpen deliverability tactics at MailCon

Martech

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. At the start of the year, Yahoo and Google issued new rules for bulk email senders. Image: MailCon. A year of changes requires a shift in tactics for email marketers.

Campaign 118
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Bermuda Tourism launches 3D digital out-of-home in New York

Martech

Bermuda Tourism Authority 3D DOOH ad in New York’s Times Square. Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of the busiest, brightest locations on the planet — Times Square — to launch their new campaign, “Lost Yet Found.”. Image: OUTFRONT Media. Seasonal push.

Launch 112
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The Mets, Red Sox, New York Times and more in this week’s martech AI roundup

Martech

The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.” Get MarTech! In your inbox.

Pitch 98
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MOps: Is you is or is you ain’t marketing?

Martech

Not long before I joined MarTech, I worked in the New York office of a well-known British publisher. Does that mean all marketing is reducible to technology? It means that — today — marketing and technology are inextricably intertwined. MarTech is marketing, we like to say here. Of course not.

Promote 109
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How event marketers can use hologram technology for live and hybrid experiences

Martech

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Instead of using Zoom and showing a remote participant on a screen, they can use hologram technology and place a three-dimensional version of the person on a stage, or in a boardroom. Holograms on stage.

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How Leilo is using technology to create a new category

Martech

Major League Soccer’s New York City Football Club is a little more mellow this year with Leilo as the team’s Official Relaxation Partner. New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship. What is Leilo? There are still several states with no kava bars at all.

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Artificial Intelligence: Where Exactly Are We Going?

Sales Pop!

Technology is growing exponentially—faster than we can even comprehend. A voyage he had to make first by ship from Rotterdam to New York and then by train from New York to Chicago. By the time he passed away in 1978, such trips were made in a matter of hours by air, and he was driving a brand-new luxury automobile.