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How Leilo is using technology to create a new category

Martech

Major League Soccer’s New York City Football Club is a little more mellow this year with Leilo as the team’s Official Relaxation Partner. New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship. What is Leilo? Broady says that Leilo is even available at some chiropractors’ offices.

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Good morning: Signs of spring?

Martech

In parts of the northeast, the last couple of days saw higher temperatures than usual for this time of year, in some parts of New York City breaking records set back in the 1930s. People were walking in the parks, jogging in light athletic gear and — it being New York City — filling any outdoor seating for bars and restaurants.

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Delta variant has marketers less eager to return to in-person events this year

Martech

This comes as several trade shows, conferences, and smaller regional shows are being planned for the remainder of 2021. It also follows an announcement by the New York Auto Show that it will not hold its 2021 event , despite optimism earlier this year that it could host tens of thousands of attendees in person. This is MarTech.

Territory 131
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How to build a hyper-precise audience-first ad campaign

Martech

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precise campaigns have advantages, including higher conversion rates and ROAS, particularly for D2C brands with a well-defined demographic (age, region, household income).

Campaign 122
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Are You Ready For An AI Audit?

Salesforce

The New York State Legislature has proposed two bills that would force employers to conduct bias audits if they use AI for hiring, giving applicants the right to sue not only the employer but the tech companies creating the AI products. Key terminology on AI safety There is no magic wand to make your AI safe and trustworthy.

Legal 116
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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

These vendors are on the front lines of dealing with changes to privacy regulations and technology shifts, so they are building solutions with the strength to weather a cookie-less future where users are in control of their own data. Key clients include State Farm Insurance, CitiGroup, Lexus, Regions Bank and Optus. Target customers.

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Top 10 immersive marketing events of 2023

Martech

Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. The conference will house the latest and greatest immersive technology advancements from the big players with big budgets.