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Rethinking Account Based Selling

Partners in Excellence

As sellers, our job is to find or initiate new opportunities with customers in our territory. It may be with existing customers, helping them grow and expanding our relationship, it may be finding new “logos,” to expand our coverage in the territory. Account based selling is no different.

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Everything You Need to Know About Sales Territories?

Gong.io

Sales territories get a bad rep. . But that’s not a problem with sales territories as a whole so much as it’s a problem with how those territories were created and assigned. When you create balanced sales territories that everyone is happy with, the benefits can be huge. . What is a sales territory?

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The New York Times Gives Us a Lesson in Community-Building

Hubspot

When you read an article on the New York Times, the experience doesn’t stop at the end of the article. Keep scrolling down, and you’ll find some of the most thoughtful comments that you’ll ever see on a news site. Since the publisher’s earliest days online, The New York Times has been well-known for its robust online community.

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How Leilo is using technology to create a new category

Martech

Major League Soccer’s New York City Football Club is a little more mellow this year with Leilo as the team’s Official Relaxation Partner. New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship. What is Leilo? Leilo also served as the title sponsor for the Hey Stamford!

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Meta may remove ads on Facebook and Instagram for subscribers in Europe

Search Engine Land

However, Meta will continue to offer free versions of its apps which will still serve ads regardless, according to the New York Times. Under the new regulations, more onus is being put on large platforms that have more than 45 million regional users, such as Google and Meta, to: Create a safer digital space. Why we care.

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Delta variant has marketers less eager to return to in-person events this year

Martech

This comes as several trade shows, conferences, and smaller regional shows are being planned for the remainder of 2021. It also follows an announcement by the New York Auto Show that it will not hold its 2021 event , despite optimism earlier this year that it could host tens of thousands of attendees in person. This is MarTech.

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Good morning: Signs of spring?

Martech

In parts of the northeast, the last couple of days saw higher temperatures than usual for this time of year, in some parts of New York City breaking records set back in the 1930s. People were walking in the parks, jogging in light athletic gear and — it being New York City — filling any outdoor seating for bars and restaurants.