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Leveraging AI in Podcasting for Enhanced Sales Strategies

Sales Pop!

This helps ensure that the content is highly relevant to the target audience, addressing specific challenges they are facing in their journey—whether that’s a common objection during the sales process or the latest industry trend affecting buying decisions. AI tools can generate transcripts quickly , making this process seamless.

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What is generative engine optimization (GEO)?

Search Engine Land

Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

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Unlock AI’s potential in paid media creative

Search Engine Land

That said, there are two critical ideas to consider when using these audiences: Optimizing toward the right objective for your goals. Ensure your message isn’t too broad or too niche and develop for different customer needs. Get leaders and creative stakeholders on board with quantifiable results that prove the impact of these efforts.

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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

This article will show you the key components of an effective seasonal PPC strategy, including: Identifying seasonal trends in your industry. The key is recognizing yours. The more you understand about your market ecosystem, the better positioned you’ll be to carve out your niche. Flexibility is key in PPC.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results. The sales funnel has 4 stages and — this is key — represents the buyer’s journey from the buyer’s point of view. What is a sales funnel? A whopping 67.6%

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How To Become A Successful Business Development Manager

The 5% Institute

Pick a niche. A business owner makes decisions and drives their own future, results and outcomes. How To Become A Successful Business Development Manager #2 – Pick The Right Niche. The second important part of learning how to become a successful Business Development Manager, is picking a niche you want to serve.

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. The attitude for change continued in 2023, especially among large retailers and other organizations that wanted better results from their email platforms.

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