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Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. TAM = Total number of potential customers x average revenue per user TAM calculation examples Let’s go through a few examples of how various businesses can calculate their TAM.
As Compass’s Regional President of North Central, Rachael is responsible for driving revenue growth, M&A integrations, operations, marketing, and customer success across Illinois, Wisconsin, Indiana, and Minnesota. Emiley has been growing and developing B2B revenue teams for over 10 years and is currently based in Portland, Oregon.
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