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5 Roles Sales Decision Makers are Looking to Fill in 2023 [New Data]

Hubspot

So you know you want to enter sales, you've chosen a field with a wide range of career avenues and niches. Average compensation for the role is expected to grow as well Pharmaceutical and medical sales is a massive industry with many opportunities for sales reps. But locking in on a role you can secure and grow in can be tough.

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A guide to Google Ads for regulated and sensitive categories

Search Engine Land

Whether you’re promoting pharmaceuticals, financial services, adult content or other regulated industries, advertising – especially on Google Ads – requires a balance of creativity, compliance and ethical consideration. Knowing these policies is the first step to successful advertising in challenging niches. Political content.

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How to optimize sales and marketing processes for efficient customer acquisition

Martech

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). Work with the existing lead database Attracting new leads is great unless you exhaust your niche. Cutting down costs on marketing and advertising.

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Why we care about compliance in marketing

Martech

But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. There are a few niche laws and regulations affecting privacy at the federal level in the U.S. Marketers have entered an arms race of who can suck up and best use the most personal data.

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How to map your selling process to the way your B2B customers buy: A case study

Martech

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Customers especially value a supplier who is reliable and trustworthy.

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How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year

Hubspot

Ever feel like your business is too "niche" to benefit from blogging? No matter how unique your niche is, it's likely that people are searching for the content you'll create. In fact, some of the most dramatic successes we've seen with blogging come from businesses in niche industries. Pretty niche, wouldn't you say?

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

After doubling down and investing resources specifically into the email marketing for creators niche, revenue started to build again. Prelaunch, ConvertKit discovered a niche to occupy and targeted its messaging towards creators. Once identified, it will ensure these functions are represented in everything the company does.

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