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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

On top of that: Hanukkah starts on Christmas, and Kwanzaa is on the day after. Media will matter and markups haven’t started because many people haven’t realized it’s a short year yet, so you can get solid deals by reserving space now. With fewer days until free shipping and time to publish, now is the time to line up the lists.

Niche 98
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How to find your niche in SEO

Search Engine Land

SEO professionals also need to step up. To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP). Throughout my career, I’ve delved deep into niche specialization to unearth my authentic voice and area of expertise. Herein lies the magic of niching down.

Niche 111
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The Things You Have to Get Right When You Start a Start-Up

SaaStr

Everyone today wants to start a SaaS startup. But many founders at very successful start-ups are smart and driven, but no Elon Musk. So many apps start as hacks. Dominating a niche in a market does help, however. And sometimes just Cheaper and Best Service also work without any real different features.

Start-ups 125
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The rise of forums: Why Google prefers them and how to adapt

Search Engine Land

If you own a niche site, there’s a pretty good chance that you saw something like this happen between late 2023 and today. This is Semrush’s report for one of my own niche sites. I ranked in the top 10 on my niche keywords and a wide range of related head terms. I chose a niche topic that no one else was covering very well.

Niche 89
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Lead gen advertising in the automation era: How any brand can succeed

Search Engine Land

Digital advertising has evolved quite a bit since I started working in paid media. If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. AI tools to help you level up fast. Optimizing your landing page experience.

CRM 116
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Big players vs. niche specialists: Choosing your martech vendors

Martech

On one end are the major dominant players; on the other are smaller vendors who are new and niche or a combination of both. Niche specialists While the breadth and depth established vendors can provide are extremely important when selecting a vendor, that doesn’t mean that smaller, newer and more niche options lack virtues.

Niche 103
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7 Lead Generation Methods To Maximize Sales Potential

ClickFunnels

We’ll start with what I think is the most important lead generation method we’re going to discuss in this article. in your niche who you’d love to turn into advocates for your products or services. 25 influential writers in your niche. 25 influential YouTubers in your niche. 25 influential podcasters in your niche.