article thumbnail

Niche advertising: 7 actionable tactics for targeted marketing

Martech

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

Niche 122
article thumbnail

Enterprise Sales Process: Closing Deals In Niche Markets

Sales Hacker

Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. The niche aspect comes into play because this type of sale also skews in the way of knowledge. In the niche enterprise space, this is an absolute must. Rule #1: Know Your Industry & Niche.

Niche 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is a Micro Niche. and Do You Need One?

Hubspot

A micro niche is a business offering that’s highly specific. You may also encounter the term sub-niche to describe these laser-focused products or services. Micro niches drill down from niches, which are already segmented out from a larger market. Would your business benefit from a micro niche? Less competition.

Niche 101
article thumbnail

Lead gen advertising in the automation era: How any brand can succeed

Search Engine Land

In addition to established platforms like Google and Meta, lead gen advertisers can also consider emerging ones (like TikTok), niche ones (like Pinterest) and underrated ones (like Twitch and other Amazon non-endemic platforms). If you sell custom kitchen cabinets, you might ask it: What worries the typical homeowner in a given region.

CRM 116
article thumbnail

What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. TAM = Total number of potential customers x average revenue per user TAM calculation examples Let’s go through a few examples of how various businesses can calculate their TAM.

article thumbnail

In-Person Sales Generate 3x Higher Conversions Per The CROs of Toast, Splunk, Brex and Slice

SaaStr

Toasts sales model relies heavily on field reps who own their territories and immerse themselves in the local restaurant ecosystem. For Toast, this means field reps who are deeply embedded in their territories, building networks of referrals and recommendations.

article thumbnail

Why Inbound Marketing Is Perfect for Your Niche Business

Hubspot

Do you consider your business to be "niche?" Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business. For a local company, Distinctive Landscaping's "niche" is its geography.

Niche 78