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Brands today are thinking like seasoned news publishers. Here’s why.

Martech

At The Washington Post, the staff believes in the power of the reader relationship. By producing credible, compelling content when readers need it, publishers establish the same kind of trust that marketers seek to develop between their brand and consumers.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

She explained that more brands are on the platform, adding that, "The Washington Post is on TikTok and they are pretty popular too.". The Washington Post , as she mentioned, has already gained more than 54,000 followers. Be sure to use experimentation time wisely and on the right platforms.

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What is TikTok? And Why Marketers Need to Care

Hubspot

And -- most importantly -- should marketers even care about this super bizarre, niche app? In fact, it's already becoming a tool that companies like Chipotle and Washington Post use to engage new audiences. Two other notable companies that are taking a unique approach are The Washington Post and the United Nations.

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How to Use TikTok: A Step-by-Step Guide

Hubspot

While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. However, if you're a marketer that's never used a niche social platform before, TikTok can be pretty hard to navigate.

Follow-up 101
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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

If you take a random article on The Washington Post and load it into Google’s Mobile-Friendly Test , you can see that Google has no issue crawling or rendering the content: That’s because the Google Mobile-Friendly Test uses the real Googlebot user agent and IP. Lead-ins with content in HTML or structured data for Google only.

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5 tips for effective PPC bidding on a budget

Search Engine Land

However, unless your business is in a niche market, your budget may not be large enough to serve the entire country. As a Washington-based company, I also have more brand awareness in my area and customers are more likely to know me and do business with me than someone based in Florida. Let’s revisit my sticker company from earlier.

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Unriddled: "Not a Media Company" Facebook Launches a Quarterly Publication, Apple Fights Election Interference, and More Tech News You Need

Hubspot

According to the Grow website, a permanent online "home" for the publication (which Facebook won't call a magazine) will launch soon, and feature content like niche brand case studies, as well as profiles of business leaders that achieved seemingly impressive feats. The Press Gazette's Charlotte Tobitt has more. Read full story >> 2.

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