Niche, Washington and X-functional - Technology Sales Today

Sales Pipeline Radio, Episode 100: Q&A with Lauren Patrick

Heinz Marketing

JANUARY 29, 2018

Lauren is a graduate of the University of Georgia’s Grady College of Journalism & Mass Communication, she discovered her passion for niche marketing during her time as editor of UGA’s newspaper, The Red & Black. Now, in B2B circles you hear it as one of the fastest growing functions within sales and marketing.

Pipeline

Pipeline Sales B2B X-functional

Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

OCTOBER 4, 2018

or “Who is likely to try product X?” All-in-one niche providers. This consistency incentivizes niche vendors like FanThreeSixty to develop proprietary dashboards to roll out to all clients. Like Vizadata, MIT’s Endor pursues this path. It then mines targeted datasets to provide answers, often in a matter of minutes.

Sports

Sports Clients Engineering Niche

Technology Sales Today

Sales Pipeline Radio, Episode 100: Q&A with Lauren Patrick

Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

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