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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. Niche targeting. Further, niche targeting usually means fewer buyers making larger purchases. B2B buyers from Gen X expected phone calls and handholding. A more complex sales cycle.

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The 19 Best WordPress Themes and Templates in 2018

Hubspot

Whether you’re looking for a multi-purpose theme or one made for e-commerce, creative content, or niche work, there is an option that will help you achieve the look and organization you are hoping for on your website. Source : Theme X. Niche WordPress Themes. Multi-Purpose WordPress Themes. Source : UX Themes. Source : Bridge.

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An SEO’s guide to ChatGPT prompts

Search Engine Land

pic.twitter.com/4i1sEWs5iZ — AI Breakfast (@AiBreakfast) February 14, 2023 I won’t pretend to know which SEO and digital marketing functions ChatGPT and AI software will and won’t replace. Again, remember, these are from early 2022 or before!) Let’s dig a little deeper into keywords: OK, interesting.

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Instagram Influencer Marketing Myths, Debunked

Hubspot

In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. She added, "Think about it like this -- influencers on Instagram are the new model examples on how products wear, work, function, and are used rather than in-store experiences.".

Niche 101
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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

And it’s usually like a very detailed sort of Google doc, here’s the login for X. And so if you need 3000 people to perform a function today, maybe in the future, it’s a thousand or 500. You could build some of these pretty quickly with agents and come in and be like, okay, you’re using X, Y, Z company.

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AI-generated content: The dangers of overreliance

Search Engine Land

If you’re working with a particularly niche or specialized topic – or even something subjective, like how the specs on a camera affect the artistry of the photograph, you may end up with a drastically inconsistent spun-up article because there is no consensus on the Internet about it.

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How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

SaaStr

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. Nail down one small niche of a market before you hit the gas to scale. Every function gets a stack rank.