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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

Your approach depends on the account’s size, conversion volume and overall business objectives. Segmentation by best sellers, product attributes, location, profitability and user type. This results in wasted spend. Focus on best sellers wouldn’t facilitate their key objective.

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How to overcome bias in PPC for better ad performance

Search Engine Land

How to safely test your assumptions without compromising your client’s profitability. The key is supporting your chosen strategy and communicating your decisions clearly with your client. Key considerations for Performance Max Conversion volume: Can you achieve at least 60 conversions in a 30-day period? Processing.

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11 Tips For Building An Explosive Sales Funnel

ClickFunnels

The foundation for any profitable sales funnel is high-quality traffic. Low-quality traffic — which refers to traffic that isn’t interested in what you’re offering or can’t afford it — will always result in a low conversion rate and a high cost per conversion. To get them to buy, you need to address all of those objections, right?

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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. 2) Define your website goals.

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Key Account Management: The Ultimate Guide

Hubspot

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. How to identify key accounts.

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The Sales Manager’s Guide to Sales AI

Veloxy

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. This includes tools designed to reduce the administrative burden on revenue operations and reps by automating non-selling activities. Don’t believe me? trillion of value in sales.

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Value-based bidding: Why it’s key to boosting your Google Ads

Search Engine Land

This gives you a more nuanced way to bid beyond just chasing conversion volume, aligning your ads with profitability goals. During auction time, VBB seeks to optimize for the most valuable outcomes as defined by the advertiser and can also function with a tROAS to align with profit goals.