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What the Google antitrust ruling could mean for advertisers

Martech

It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. And the prices that Google can charge for their search-based advertising, that’s entirely based on the percentage of market share they have. We won’t know until U.S.

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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

Segmentation by best sellers, product attributes, location, profitability and user type. If you have a relatively small product catalog and a low variance of pricing/margins on your best sellers, there will be less or a need to segment. This is popular with non-feed service Performance Max campaigns.

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Contracted pricing CPQ: what it is and how it works

PandaDoc

As these relationships deepen, partnering companies will often agree on contracted pricing, a pre-negotiated price structure that applies over a defined period. Contracted deals ensure that pricing is more predictable, consistent, and transparent between buyers and sellers. What is contracted pricing? Custom pricing.

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How to Use Social Media to Promote Non-Profit Events

Hubspot

Last week HubSpot co-sponsored a webinar with BiddingForGood on how non-profit organizations can use social media to drive event registration. high priced auction items, event tickets), how can social media be useful? Is your business a non-profit? Over 700 fundraisers attended. Photo Credit: Ano Lobb.

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If We Make It About Price, We Force The Customer To Make It About Price

Partners in Excellence

I should have guessed what he was going to say when he said, “Dave, when are sales people going to understand price is important, but that’s not the only thing people like me care about?” As we looked at the negotiations–they were non competitive, we were looking at major contract renewals and enhancements.”

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A Guide to Fair Inflation Pricing

Hubspot

Obviously, that figure has massive implications for businesses of all sizes, and several business owners are faced with a question that's every bit as uncomfortable as it is pressing: What do we do about our prices? Tips for Fair Inflation-Driven Pricing. Comprehensively reevaluate your pricing strategy.

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Painless and profitable: Our guide to winning at price negotiation

PandaDoc

A wide variety of possible price negotiation strategies exist but all of them have a common baseline. In this article, we’ll help you find answers to the most important questions that all business owners and salespeople should have in their arsenal when negotiating prices with their customers. Don’t focus on the price either.