Remove Non-Profits Remove Price Remove X-functional
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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Sales Hacker

Well, what I wanted to dive into, because it’s a personal passion of mine, I’ve been in kind of a partnerships function for a while, at least while I was an operator at Outreach. It’s going to help us to accelerate on, I would say, reduce the time we spend on non-very useful tasks. Fred Viet: That’s good.

GTM 117
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Sales Compensation: The Ultimate Guide

Hubspot

Paying on profit vs. revenue. That is to say, if you want your salespeople to do X, reward them financially for doing X. Furthermore, since you’re giving reps a base salary, they’re obligated to fulfill some non-selling tasks, like training a new team member or attending training. Selling function (hunting or farming).

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The Critical Role Ethics Plays in Modern Marketing

Hubspot

Take, for instance, a product pricing landing page that gives incorrect information (or, hides the price entirely … ). Alternatively, consider a social media advertisement that claims a product will do X, Y, and Z — but then, when you order it, you find it can only do X.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. B2B buyers from Gen X expected phone calls and handholding. The first ecommerce functionality served mainly existing customers—those who just wanted an efficient way to reorder.

B2B 130
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. It’s fair to say that GA4 did not receive the warmest welcome.

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What’s New at Box and the Future of AI and SaaS in 2024 with Box CEO and Co-Founder Aaron Levie

SaaStr

Their co-founder, Dylan Smith, handles many functions of the business, like finance. We want to be more grounded in reality, have a profitable business, make intentional decisions about what we invest in, and think about efficiency. Box’s Pricing Model to Maintain Efficient Growth: Box came up with a clever model.

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Value-based bidding: Why it’s key to boosting your Google Ads

Search Engine Land

This gives you a more nuanced way to bid beyond just chasing conversion volume, aligning your ads with profitability goals. Using specific website functionalities such as a chat or quote system. This type of business operates on low margins but has a high price tag associated with a “booked event.” Watching a video.