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How to Use Social Media to Promote Non-Profit Events

Hubspot

Last week HubSpot co-sponsored a webinar with BiddingForGood on how non-profit organizations can use social media to drive event registration. We outlined key trends and best practices, as well as several strategic recommendations about which social media efforts should be included in event promotion strategies.

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Facebook Provides New Resource for Non-Profits

Hubspot

Facebook just got better for non-profits. The most popular social network announced its launch of a new resource center specifically designed to support not-for-profit organizations. Up until now, Facebook hasn’t quite provided non-profits a clear path to utilizing the network effectively. Register Now!

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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

Segmentation by best sellers, product attributes, location, profitability and user type. Prioritize promoting top-selling products and limit spending on those that don’t perform well. Can efficiently integrate promotional products and assets via tailored asset groups, promo extensions, price extensions, etc.

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Mission-Critical Facebook Tactics for Non-Profit Organizations

Hubspot

But where Facebook is really coming into its own is through fundraising and its ability to help non-profit organizations both expand their audiences as well as build stronger connections between their cause and their supporters. Fundraisers know that persistence is key to any effective promotional strategy.

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3 high-impact email automations you need to drive revenue

Martech

Welcome emails generate 320% more revenue per email than promotional ones. Time-sensitive promotional offers. Re-engagement campaign: Winning back dormant customers Re-engagement campaigns directly improve profitability by activating dormant customers. Urgency-driven statements highlighting limited availability.

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How Alternative Loans Promote Growth For Small Businesses

Sales Pop!

Cash flow, loan history, recent profits, and growth potential can be used to gauge their capacity to pay back. Term Flexibility Non-traditional loans come in different platforms like equipment financing, crowdfunding, or digital lending. The post How Alternative Loans Promote Growth For Small Businesses appeared first on SalesPOP!

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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. It’s marketing but in a nice, non-sales-focused way. We can contrast this to promoting content via other means. What is content marketing? What is SEO?