Great user experience (UX) leads to conversions
ConversionXL
OCTOBER 15, 2012
’), referral possibility (‘do I tweet or talk about it?’) Here’s a great animated video that explains how UX design delivers ROI: Getting things right: what UX is and what it’s not. First of all, UI (user interface) is not UX (user experience). Driving it is the UX. Ease of use.
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