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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

Segmentation by best sellers, product attributes, location, profitability and user type. It’s also common to target different regions within the same country to optimize shop visits. Advantages There are more options available to accommodate regional differences and tailor the user journey (e.g.,

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Which processes should we automate to scale up localized campaigns profitably? Piling on non-interoperable third-party solutions makes your tech stack look like a house of cards instead of a strong foundation for workflow efficiency. It’s the fastest, easiest, and most comprehensive way to achieve profitable scale.

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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

Which processes should we automate to scale up localized campaigns profitably? Piling on non-interoperable third-party solutions makes your tech stack look like a house of cards instead of a strong foundation for workflow efficiency. It’s the fastest, easiest, and most comprehensive way to achieve profitable scale.

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Give Your Sales Territory Mapping the Direction It Needs

Gong.io

The value of sales territories isn’t lost on most sales leaders (and if it is, we’ll clarify that shortly). The problem is making your sales territory planning fair without swallowing up your time. . What is sales territory mapping, and why is it important? What is sales territory mapping, and why is it important?

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My 10-Step Process for Nailing Prospecting on LinkedIn, According to AMP's CEO

Hubspot

This helps you understand your most profitable customers and lifetime customers. For instance, you might discover your ICP is the IT director at a mid-sized tech company in the EMEA region. Lastly, we want to create thoughtful, targeted value propositions to keep our outreach relevant and non-spammy.

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The Sales Manager’s Guide to Sales AI

Veloxy

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. This includes tools designed to reduce the administrative burden on revenue operations and reps by automating non-selling activities.

Sales 223
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For Women in Business Who Feel Like a Fraud

Women Sales Pros

JUST LUCKY – I just got lucky [with my territory] [with a lead] [with timing] last time but I’m surely going to fail this quarter. These haters, always looking for an external source, cause, territory or vertical to blame, are never far away. But you simply cannot let this type of negative talk continue on your team.

Territory 147