ConversionXL

MARCH 13, 2019

For Nike and others, they need to market the same product in two ways: to the retailer, highlighting the product as a source of solid, profitable sales; to the end user, highlighting style, status, performance, or another value. B2B buyers from Gen X expected phone calls and handholding. That number isn’t getting smaller.

B2B 130

B2B B2C Retail X-functional 130

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. That’s just not what we do.”

X-functional 116

X-functional Retail Launch Non-Profits 116

ConversionXL

JUNE 25, 2021

In this article, we’ll explain how to build a resilient product launch strategy that survives a non-linear journey. Growth: A sharp increase in users and sales. Maturity: The height of your product’s adoption and profitability. Decline: New user sign-ups and revenue begins to decrease. Do a competitor analysis.

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

DECEMBER 13, 2022

As Craig Sullivan puts it : My experience in observing and fixing things: These patterns do make me a better diagnostician, but they don’t function as truths—they guide and inform my work, but they don’t provide guarantees. You may think your site works perfectly in terms of user experience and functionality.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

ConversionXL

FEBRUARY 3, 2022

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Address churn by engaging users. Profitability.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

SaaStr

DECEMBER 17, 2019

Lending Club was an early customer of ours and Lending Club was directly competitive with the banks and the banks didn’t love the fact that we were enabling Lending Club to make loans, enabling Lending Club to steal their profit. Ari : So, they weren’t worried about what you were doing. Zach : Sure.

Finance 85

Finance X-functional Non-Profits Launch 85

ConversionXL

APRIL 28, 2016

As Gershoff put it, personalization is fundamentally the “process of assigning users to experiences.” How do you predict, optimize, exploit the optimal paths/experiences? How do you decide to assign X experience to Y segment? It’s the taxi-cab problem in machine learning. Business Rules.

A/B testing 69

A/B testing User Experience Technique X-functional 69