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Sales Compensation: The Ultimate Guide

Hubspot

Paying on profit vs. revenue. That is to say, if you want your salespeople to do X, reward them financially for doing X. Furthermore, since you’re giving reps a base salary, they’re obligated to fulfill some non-selling tasks, like training a new team member or attending training. Selling function (hunting or farming).

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Value-based bidding: Why it’s key to boosting your Google Ads

Search Engine Land

This gives you a more nuanced way to bid beyond just chasing conversion volume, aligning your ads with profitability goals. Using specific website functionalities such as a chat or quote system. This exchange on X demonstrates that adding conversions with no discernment can disadvantage the advertiser. Watching a video.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

For Nike and others, they need to market the same product in two ways: to the retailer, highlighting the product as a source of solid, profitable sales; to the end user, highlighting style, status, performance, or another value. B2B buyers from Gen X expected phone calls and handholding. That number isn’t getting smaller.

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The Critical Role Ethics Plays in Modern Marketing

Hubspot

Alternatively, consider a social media advertisement that claims a product will do X, Y, and Z — but then, when you order it, you find it can only do X. This includes ensuring you don't stretch the truth or lie about your product or service (including pricing, functionality, release date, current customers, etc.)

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. That’s just not what we do.”

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The Ultimate Guide to Sales Metrics: What to Track, How to Track It, & Why

Hubspot

Ramp-up = amount of time spent in training + average sales cycle length + X. X is based on the salesperson’s experience: The more they have, the smaller this number is. If a customer is happy with the service, they will stick around for a long time, and the profit that can be made from that customer will increase considerably.

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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

The magic number is a key measure of financial health for any SaaS company, and it has significant implications for your company’s ability to not only drive profits but also its ability to drive growth. x in this case, you would already be at break even. Total GTM spend has now over-rotated towards non-AE functions.