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Account development representative (ADR) A sales professional responsible for developing sales strategies, identifying potential customers, maintaining market awareness, and initiating outreach to book more demos and meetings. Objectionhandling The process of addressing potential customers’ concerns or hesitations during sales.
Many potential buyers view salespeople with trepidation, often due to hard-charging representatives who will say anything to get them to sign on the dotted line. Sandler helps improve deal-closing rates: The focus on building rapport and gathering crucial information means that sales representatives will spend far less time chasing dead ends.
Customer Support: A Customer Support Representative or Customer Success Manager is responsible for providing assistance and resolving inquiries from customers regarding products or services. They handle various forms of communication, such as phone calls, emails, or live chat, to ensure timely and satisfactory resolutions to customer issues.
Leverage the sales funnel model The sales funnel represents the customer journey from awareness to purchase, helping businesses understand where prospects drop off and how to guide them toward conversion. The more you understand their priorities, language, and challenges, the better you can position your offerings to resonate and drive sales.
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