Remove Objectives and Key Results Remove Pipeline Remove X-functional
article thumbnail

Four Steps To Build Repeatable B2B Enterprise Selling Motions with Playbuilt Founder and CEO Bo Borland

SaaStr

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. Through customer stories. Your customers want to hear why you are different.

B2B 114
article thumbnail

SEO product management: Key framework and fundamentals

Search Engine Land

Being able to have projected metrics will you explain this to colleagues or superiors who might get impatient with the results of your hard work. This is what demonstrates results to the business, not because a tool says a million pages are returning a 404 error (All together now, "trust but verify.") Looking at you, AI and ChatGPT.)

Product 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. We need to be inside the ecosystem because that’s a key model for us.

GTM 117
article thumbnail

B2B IRL: A Scalable Content Marketing Strategy to Drive Long-Lasting Results

Heinz Marketing

While the principles of content marketing, lead generation, and pipeline acceleration may not have changed, the ways in which we do business in today’s modern, digital world have. In recent years alone, it has shifted, morphed, and evolved into an entirely different beast, accompanied by new codes of conduct and new terms of engagement.

B2B 77
article thumbnail

How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

SaaStr

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. A key takeaway here: Stay focused for longer to nail your economics. Now, they have over 22 BDRs. They grew 2.5x

article thumbnail

20 Innovative CRM Trends to Pay Attention to in 2022

Hubspot

As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. AI is becoming a key part of CRM systems. As CRMs continue on their trend of becoming cheaper, simpler to implement, and easier to use, these objections are becoming increasingly irrelevant. Manufacturing.

CRM 95
article thumbnail

Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal.

Sales 143