How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM
Sales Hacker
JUNE 14, 2021
You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results. That means you will get smaller deal sizes as you will face pre-defined buying needs and price pressures. at” them) within key accounts they wanted to win, protect and expand.
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