Martech

AUGUST 8, 2024

OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. It checks the initial brief — whether a formal document or a hurried email – for all the key components, such as budgets, timings, target audiences and objectives.

E-commerce 115

E-commerce Objectives and Key Results Hospitality Strategic planning 115

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 113

B2B Objectives and Key Results Campaign Contact 113

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This resulted in a 50% increase in website traffic and a 35% rise in lead generation within three months.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Martech

OCTOBER 31, 2024

To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information. This technology enables the company to effectively serve this specific demographic with high-quality vehicles and affordable loans.

Objectives and Key Results 129

Objectives and Key Results Retail Finance Launch 129

Martech

JULY 18, 2024

Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration. Implement decision-making frameworks Visualize your decision-making process and the cost of inaction.

Objectives and Key Results 113

Objectives and Key Results Government Strategize Launch 113

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. How is GEO similar to SEO?

Engineering 109

Engineering Objectives and Key Results User Experience Trust 109

Martech

DECEMBER 4, 2024

If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. A clear understanding of core objectives (i.e.,

Objectives and Key Results 121

Objectives and Key Results Technology Technology High impact 121

Martech

AUGUST 14, 2024

In martech terms, that means 20% of your tools drive 80% of your results. Dig deeper: The great debate: Activity vs. results 4. Remember, these metrics are most effective when considered alongside qualitative factors aligned with business objectives. Processing. The first part is here. Push for the best terms.

Negotiate 111

Negotiate Objectives and Key Results Technology Technology 111

Martech

OCTOBER 14, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1. Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1. I am trained with MarTech content.

Objectives and Key Results 110

Objectives and Key Results Territory Click Through Rate CRM 110

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Processing. Actively engage in the council to show how AI adds business value.

Objectives and Key Results 132

Objectives and Key Results Government Trust Technology 132

Martech

AUGUST 12, 2024

Recently, I’ve begun using it for research-oriented tasks and have found it to be really helpful in two key areas: product discovery and company/product positioning. In both cases, not only does it save me a tremendous amount of time, but the end results are better than what I normally achieve doing the work manually. Processing.

Meeting 132

Meeting Objectives and Key Results Sports Follow-up 132

Martech

JULY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. This integration allows organizations to streamline their content creation and publishing processes by leveraging the assets stored in the DAM. What are other technology options? I am trained with MarTech content. Here’s something somebody asked me!

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management CRM Technology 114

Cerebral Selling

FEBRUARY 22, 2021

In other words, by leading their customers through the buying process and reducing distractions and choice, they can make it easier for their customers to buy and reduce feelings of post-purchase regret. The customer recognized our authentic desire to modernize their evaluation process and lead them through the evaluation.

Process 227

Process Customers Objectives and Key Results Clients 227

Heinz Marketing

SEPTEMBER 24, 2024

Tasks and Tools In this section, we’ll go through several everyday SDR tasks that can be automated and/or streamlined along with the AI tools to help do the trick. Appointment Scheduling Challenge : Coordinating calendars and booking meetings with prospects is often a time-consuming back-and-forth process.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Tibor Shanto

JUNE 17, 2021

What hypothesis I am proposing is this: Ambition is key – investing energy in low balling targets will hurt you in the long run. If the reasons why goals are set to be a stretch is new to you I’d recommend you read this post about OKR grading as it outlines the science of why ambition is key to team and organisational success.

Objectives and Key Results 293

Objectives and Key Results Quota Sales Drivers/motivators 293

Heinz Marketing

SEPTEMBER 26, 2024

Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Early planning allows the time to thoroughly analyze the past year’s performance and identify trends, resulting in more informed decisions regarding investments, cost-cutting, and resource allocation.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. AI is a key driver for transformation. Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Processing.

Objectives and Key Results 85

Objectives and Key Results Technique Drivers/motivators Technology 85

Martech

JULY 15, 2024

I am the first generative AI chatbot for marketing technology professionals. Timeframe: Consider the time it takes to acquire new customers versus the time it takes to implement and see the results of loyalty actions. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

Customers 111

Customers Objectives and Key Results Cross-sell Follow-up 111

Martech

NOVEMBER 6, 2024

These updates will give you deeper insights into your processes and more flexibility in your marketing efforts. Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. Let’s recap the biggest HubSpot updates for October 2024.

Objectives and Key Results 112

Objectives and Key Results CRM Contact Pipeline 112

Sales Pop!

AUGUST 29, 2024

Keeping up with the latest technology is tough, especially when you’re juggling a million other things. But here’s the good news: with a solid technology scouting strategy, you can stay ahead of the curve without breaking a sweat. That’s basically what technology scouting is. Maybe you want to optimize your processes?

Technology 130

Technology Technology Objectives and Key Results Start-ups 130

Search Engine Land

AUGUST 5, 2024

A well-documented SEO strategy is your roadmap to success, aligning your efforts with business objectives and getting stakeholders on board. It should: Be a focused, achievable set of goals that are directly relevant to the overarching objectives of the wider business. Processing. A pipeline of work with timelines.

Objectives and Key Results 85

Objectives and Key Results Clients Strategize Contract 85

Search Engine Land

SEPTEMBER 11, 2024

This results in missed opportunities for better search rankings and increased organic traffic. Learn how to craft recommendations that clients eagerly implement, leading to tangible improvements in search performance and bottom-line results. Solving one or two major issues usually drives the most significant results.

High impact 106

High impact Objectives and Key Results Clients Education 106

Closing Bigger

FEBRUARY 10, 2025

Which drives results? The Core Differences Between Sales Leadership and Sales Management Sales managers focus on systems, process, and daily execution. They build and maintain structure, keep teams accountable, and drive short-term results. As Mike Curliss put it, As a manager, you build the process box.

Objectives and Key Results 85

Objectives and Key Results CRM Sales Strategize 85

Veloxy

FEBRUARY 12, 2025

The results get even better with a 5X increase by the second month. Veloxy Integration Options My deep involvement in sales technology has taught me the value of smooth integration. Image Source - Salesforce Salesforce Sales Cloud Features AI-powered automation makes the platform excellent at optimizing sales processes.

Product 130

Product CRM Price Objectives and Key Results 130

Veloxy

JUNE 15, 2023

As sales professionals navigate this ever-changing landscape, the secrets to their success lie in adapting to industry trends , leveraging technology, and honing essential skills. Short Summary Outside sales is a process that involves traveling to meet potential customers and build relationships.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. This will help you refine your strategies, understand which tactics yield the best results, and optimize your approach for maximum contact discovery. Processing. I am trained with MarTech content. Here’s something somebody asked me!

B2B 117

B2B A/B testing Lead generation Objectives and Key Results 117

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine?

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Veloxy

NOVEMBER 17, 2021

Sales acceleration is a trending strategy due to the growing deployment of B2B engagement, analytics, and content technologies. While sales technology can check a lot of boxes for increasing deal velocity, there are plenty of other sales tactics that can accelerate sales sooner rather than later. Simplify the Sales Process.

Process 162

Process SQL Objectives and Key Results Contact 162

Search Engine Land

SEPTEMBER 4, 2024

This article will explore the potential time-saving benefits of generative AI in PPC and cover how we can use the technology to our advantage. AI chatbot tools can streamline this process, swiftly handling lists of 1000s of keywords. AI chatbot tools can streamline this process, swiftly handling lists of 1000s of keywords.

Objectives and Key Results 85

Objectives and Key Results Campaign Meeting Technology 85

Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. Marketers need to make sure the new tech is yielding results in the form of insights and performance.

Technology 125

Technology Technology E-commerce Objectives and Key Results 125

Martech

MARCH 14, 2022

Embarking on a journey to marketing technology transformation is also not without disappointments. Read on for a proven approach to unlock the power of your marketing technology and tip the odds of transformation success in your favor. If you’re in the process of procuring one of those things, stop. Avoid shiny objects.

Technology 125

Technology Technology Objectives and Key Results Construction 125

Salesforce

FEBRUARY 20, 2025

The key difference? Instead, it’s about creating the right infrastructure and piping the foundational business processes, security protocols, ethical guidelines and data flows that connect enterprise systems to interface with the agentic layer provided by Agentforce.

Hospitality 104

Hospitality Objectives and Key Results Healthcare Manufacturing 104

Martech

DECEMBER 18, 2024

Durraze explains that these systems can help in two key areas: Identifying patterns at scale AI can uncover non-linear relationships and trends hidden within massive datasets. AI tools dont just process data; they tie it to business outcomes by finding opportunities that were previously invisible, says Durraze. Processing.

Objectives and Key Results 102

Objectives and Key Results CRM Drivers/motivators Campaign 102

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Limited Perspective : Being too close to the brand can result in tunnel vision, missing out on fresh ideas. Failure to meet the demand can result in lost opportunities.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Martech

MARCH 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure.

Technology 113

Technology Technology Objectives and Key Results Drivers/motivators 113

Veloxy

JANUARY 2, 2024

Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time. You can easily address this by embracing sales technology to streamline sales processes. This is where a sales process comes into play.

Product 246

Product Territory Objectives and Key Results Sales 246

Veloxy

DECEMBER 28, 2023

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. Successful outside sales requires strong communication and problem solving skills as well as flexibility to navigate autonomy, build customer relationships and execute the sales process.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242