Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Many mistakenly believe you can simply feed an organization’s data into a genAI tool and get results.

Objectives and Key Results 132

Objectives and Key Results Government Trust Technology 132

Martech

JULY 12, 2024

Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. This edition’s enhancements save time for businesses and improve the end-user experience with better search results, individualized personalization and more. This feature reduces cost and saves time.

Objectives and Key Results 108

Objectives and Key Results User Experience CRM Networking 108

Search Engine Land

SEPTEMBER 11, 2024

This results in missed opportunities for better search rankings and increased organic traffic. Learn how to craft recommendations that clients eagerly implement, leading to tangible improvements in search performance and bottom-line results. Solving one or two major issues usually drives the most significant results.

High impact 106

High impact Objectives and Key Results Clients Education 106

Search Engine Land

AUGUST 22, 2024

Your approach depends on the account’s size, conversion volume and overall business objectives. Segmentation by best sellers, product attributes, location, profitability and user type. A comprehensive product matrix approach. Disadvantages Effectively, there is no product differentiation in your advertising.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

The 5% Institute

MAY 5, 2021

In this article, you’ll learn how to overcome the partner objection; which is one of the more common sales objections you’ll come across during your sales conversations. The real questions is though; is how do you overcome the partner objection in a way that’s not pushy or in a way that lacks empathy? This is by qualifying.

Objectives and Key Results 136

Objectives and Key Results Objection handling Up-sell Price 136

The 5% Institute

APRIL 12, 2021

One of the most common sales objections you’ll come across, is the I need to talk to my wife objection. So how do you handle the I need to talk to my wife objection in a way that’s not pushy or in a way that lacks empathy? The I Need To Talk To My Wife Objection – Why It Comes Up. Prevention Is Better Than A Cure.

Objectives and Key Results 145

Objectives and Key Results Objection handling Up-sell Price 145

The 5% Institute

OCTOBER 3, 2021

Want to know exactly how to handle sales objections with the 3 F’s method? The 3 F’s method is popular in the world of sales, because it can be an effective technique to overcome sales objections, without breaking rapport. Related article: Sales Objections Scripts – Do They Work? So, what exactly is it?

Objectives and Key Results 145

Objectives and Key Results Technique Objection handling Sales 145

Search Engine Land

AUGUST 5, 2024

A well-documented SEO strategy is your roadmap to success, aligning your efforts with business objectives and getting stakeholders on board. It should: Be a focused, achievable set of goals that are directly relevant to the overarching objectives of the wider business. An SEO strategy is not: A list of activities to be carried out.

Objectives and Key Results 85

Objectives and Key Results Clients Strategize Contract 85

Search Engine Land

JULY 25, 2024

As a result, organizations look to maintain their advertising/marketing effectiveness without increasing spend. The most common definition is the total number of people who could possibly use a product or service. Essential products are often price-sensitive during a downturn. Smarter spending and investment.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Veloxy

MAY 30, 2024

By reaching out to people who might not be aware of our brand, we can introduce them to our products or services and spark their interest. When we engage with potential customers, we can learn about their pain points, preferences, and objections. Another advantage is the ability to gather valuable feedback. Research is crucial here.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. Probably not.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

The 5% Institute

NOVEMBER 25, 2020

Sales can be won or lost based on how you present and carry yourself – which is why sales professionalism is key to your success. In this article, we’ll explore what sales professionalism is, as well as the five key factors you need to position yourself as the easy choice for your potential clients. A trusted advisor mindset.

Objectives and Key Results 145

Objectives and Key Results Repeat business Sales Clients 145

The 5% Institute

APRIL 12, 2021

One of the most common sales objections you’ll come across, is the I need to talk to my spouse objection. So how do you handle the I need to talk to my spouse objection in a way that’s not pushy or in a way that lacks empathy? The I Need To Talk To My Spouse Objection – Why It Comes Up. Prevention Is Better Than A Cure.

Objectives and Key Results 132

Objectives and Key Results Objection handling Up-sell Price 132

ConversionXL

FEBRUARY 3, 2022

They drew people in with a product they assumed would be a hit and pushed forward without taking in customer feedback. The result? People had a terrible experience using their product. Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups.

Growth 102

Growth Product Objectives and Key Results User Experience 102

Sales Hacker

OCTOBER 8, 2020

Trust is the key to making sales in today’s world. Unfortunately, any engagement where a buyer feels they are being sold to results in a feeling of distrust due to a misalignment of objectives. Align objectives between the buyer and the seller, and this distrust and reluctance evaporates. The 3 Components of Trust.

Trust 123

Trust Objectives and Key Results Sell Quota 123

Veloxy

NOVEMBER 30, 2023

Download Now: The Big Blue Book of Field Sales Sales Managers — be sure to read the 3 chapters on sales productivity and sales acceleration! By providing streamlined processes and support, enablement boosts the efficiency and productivity of sales representatives. Grab a warm coffee or tea and let’s get started!

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Veloxy

JUNE 21, 2021

Handling Cold Call Objections. The key to the best cold calling scripts is a proper structure. This is a huge step towards gaining trust and building rapport. A great way to do this is by coming up with three common problems your customers experience that your product or service can help with. Close the Sale.

Cold Call 298

Cold Call Objectives and Key Results Pitch Follow-up 298

Veloxy

FEBRUARY 13, 2023

This leads to higher levels of trust and rapport, and ultimately more closed deals. Five examples of close ended sales questions Have you used a similar [product/service] before? Are you interested in purchasing this [product/service] in the near future? Open ended sales questions are a crucial aspect of the sales process.

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. Alignment with business goals : Regular performance checks allow you to ensure that your PPC efforts remain aligned with your overall business objectives. The market conditions. The client’s website.

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96

Search Engine Land

OCTOBER 5, 2023

Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers.

Retail 105

Retail Product Objectives and Key Results Real Estate 105

Hubspot

MARCH 12, 2025

For sellers, the key benefit is a shorter sales cycle, allowing them to close deals more efficiently. And, this can have beneficial results. Instead, theyre a trusted advisor and resource for buyers. This requires a deep understanding of their business needs and objectives. What does SNAP Stand for anyway?

Sell 61

Sell Objectives and Key Results Pitch Sales 61

Veloxy

JUNE 15, 2023

Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools. The Role of Outside Sales Reps An outside sales representative’s primary responsibilities include generating leads, cultivating relationships, providing product information, and closing sales.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

The 5% Institute

OCTOBER 20, 2022

Selling finance products can sometimes feel a bit harder than selling other product types. Generally, when selling finance products, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. Selling Finance Products – 5 x Effective Tips.

Finance 138

Finance Product Sell Objectives and Key Results 138

Veloxy

SEPTEMBER 28, 2023

Two people could be selling the same product, but experience very different results. You’re not just selling a product or service, you’re selling yourself. Know Your Product Well Before you start thinking about the most effective sales techniques, you need to cover the basics. Keep reading for more.

Objectives and Key Results 264

Objectives and Key Results Pitch Angle Sales 264

The 5% Institute

MAY 6, 2021

In this article, we’ll explore how to sell any product, by focusing on these eight key selling tips. How To Sell Any Product – 8 x Selling Tips. How To Sell Any Product Tip #1 – Meet With Decision Makers. How To Sell Any Product Tip #2 – Use A Pre-Frame/ Intent Statement. Tip #3 – Keep It About Them.

Sell 145

Sell Product Objectives and Key Results Presentation 145

Veloxy

DECEMBER 28, 2023

Download Now: The Big Blue Book of Field Sales Outside Sales Reps — flip to the chapters on outside sales productivity, mastering the art of in-person selling, and how to shorten your sales cycle. Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

ClickFunnels

OCTOBER 22, 2021

They will call and get on the phone with a salesperson who will upsell them on another, slightly more expensive product, and maybe upsell again if they accept the first offer. Work your way in — This means you’ll be emailing people, building relationships with key decision-makers, and looking for collaboration opportunities.

Objectives and Key Results 248

Objectives and Key Results Sales Non-Profits Follow-up 248

Sales Gravy

SEPTEMBER 12, 2024

On this episode of The Sales Gravy Podcast, host Jeb Blount sits down with sales expert Brian Parsley to tackle one of the most common objections faced by sales professionals—price. Brian shares actionable strategies on how to shift conversations away from price and towards value, helping salespeople overcome objections and close more deals.

Price 98

Price Objectives and Key Results Trust Pipeline 98

Salesforce

APRIL 11, 2023

We learned very quickly that the biggest obstacle to closing new business isn’t the objections themselves, it’s how the team manages the objections. The key to effective objection handling is using a question-based framework that puts the prospect at ease. Why is objection handling important?

Objection handling 98

Objection handling Objectives and Key Results Trust Prospecting 98

Veloxy

APRIL 12, 2023

Educate the Customer As a solar salesperson, you are not only selling a product but also educating your customers about solar energy. These references can help build trust and credibility, and can reassure customers that they are making the right decision by switching to solar energy.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Veloxy

JUNE 4, 2024

Lack of productivity can result in lost sales, poor customer relations, and inability to complete everyday tasks. However, you don’t see the results you’re expecting. Users can’t be productive with a program that includes outdated or incomplete data. Let’s not exclude the CEO from this strategy.

Objectives and Key Results 245

Objectives and Key Results User Experience Contact Trust 245

Sales Hacker

SEPTEMBER 24, 2022

I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results.

Objectives and Key Results 132

Objectives and Key Results Cold Call Sales Follow-up 132

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Product 109

Product Objectives and Key Results Strategize Technology 109

Martech

DECEMBER 6, 2024

Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. These directors want to use AI to improve business results. However, the key to success lies in how you communicate with your AI co-pilot. Creating engaging imagery.

Angle 124

Angle Objectives and Key Results Education Strategize 124

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

GTM 125

GTM B2B Conversion Objectives and Key Results 125

Search Engine Land

AUGUST 12, 2024

For single service or product-focused accounts, choose a part of the market where some fluctuation is acceptable. The key is supporting your chosen strategy and communicating your decisions clearly with your client. Key considerations for Performance Max Conversion volume: Can you achieve at least 60 conversions in a 30-day period?

Objectives and Key Results 94

Objectives and Key Results Non-Profits Campaign Networking 94

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Then, you will receive a summary of the results by the end of the session. The ability to communicate compellingly keeps teams productive. Were you consistent? Did you show confidence?

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52