SaaStr

JANUARY 8, 2025

But at the start of its expansion play, Checkr’s enterprise motion failed, and sales cycles were slow, taking up to a year for $100k & up deals. Whereas in usage-based you have to be laser-focused on making sure that your customers are going live, adopting, and using the product as intended.”

Objectives and Key Results 119

Objectives and Key Results Growth Engineering Quota 119

The 5% Institute

OCTOBER 3, 2021

Want to know exactly how to handle sales objections with the 3 F’s method? The 3 F’s method is popular in the world of sales, because it can be an effective technique to overcome sales objections, without breaking rapport. Related article: Sales Objections Scripts – Do They Work? So, what exactly is it?

Objectives and Key Results 145

Objectives and Key Results Technique Objection handling Sales 145

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. Probably not.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Veloxy

JUNE 21, 2021

If you sell telecommunications, your cold calls could and should be different than a salesperson selling software. If you sell IT services, your cold calls could and should be different than a financial services consultant. You can use these scripts, tips, and tricks to up your cold call game. Introduction.

Cold Call 298

Cold Call Objectives and Key Results Pitch Follow-up 298

Veloxy

NOVEMBER 30, 2023

Download Now: The Big Blue Book of Field Sales Sales Managers — be sure to read the 3 chapters on sales productivity and sales acceleration! This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. And then pass the book to your field reps.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

The 5% Institute

APRIL 12, 2021

One of the most common sales objections you’ll come across, is the I need to talk to my spouse objection. So how do you handle the I need to talk to my spouse objection in a way that’s not pushy or in a way that lacks empathy? The I Need To Talk To My Spouse Objection – Why It Comes Up. This is by qualifying.

Objectives and Key Results 132

Objectives and Key Results Objection handling Up-sell Price 132

Martech

JANUARY 14, 2025

This is at odds with a company’s primary objective of acquiring and retaining customers. As a result, it falls to marketing to drive the importance of keeping the customers you already have. “Your product/service has to be great, and the customer experience also has to be great, Stevens said. Give me leads.

B2B 129

B2B Customers Objectives and Key Results Cross-sell 129

The 5% Institute

OCTOBER 20, 2022

Selling finance products can sometimes feel a bit harder than selling other product types. Generally, when selling finance products, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. Selling Finance Products – 5 x Effective Tips.

Finance 138

Finance Product Sell Objectives and Key Results 138

ConversionXL

FEBRUARY 3, 2022

They drew people in with a product they assumed would be a hit and pushed forward without taking in customer feedback. The result? People had a terrible experience using their product. Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups.

Growth 102

Growth Product Objectives and Key Results User Experience 102

Veloxy

FEBRUARY 13, 2023

Five examples of close ended sales questions Have you used a similar [product/service] before? Are you interested in purchasing this [product/service] in the near future? On a scale of 1 to 10, how likely are you to recommend this [product/service] to a friend? When it comes to [relevant issue], what keeps you up at night?

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

The 5% Institute

NOVEMBER 25, 2020

Sales can be won or lost based on how you present and carry yourself – which is why sales professionalism is key to your success. In this article, we’ll explore what sales professionalism is, as well as the five key factors you need to position yourself as the easy choice for your potential clients. These are: Setting expectations.

Objectives and Key Results 145

Objectives and Key Results Repeat business Sales Clients 145

Veloxy

SEPTEMBER 28, 2023

Two people could be selling the same product, but experience very different results. You’re not just selling a product or service, you’re selling yourself. Know Your Product Well Before you start thinking about the most effective sales techniques, you need to cover the basics.

Objectives and Key Results 264

Objectives and Key Results Pitch Angle Sales 264

Search Engine Land

JULY 25, 2024

As a result, organizations look to maintain their advertising/marketing effectiveness without increasing spend. The most common definition is the total number of people who could possibly use a product or service. Essential products are often price-sensitive during a downturn. Smarter spending and investment.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

ClickFunnels

OCTOBER 22, 2021

They will call and get on the phone with a salesperson who will upsell them on another, slightly more expensive product, and maybe upsell again if they accept the first offer. Work your way in — This means you’ll be emailing people, building relationships with key decision-makers, and looking for collaboration opportunities.

Objectives and Key Results 248

Objectives and Key Results Sales Non-Profits Follow-up 248

Veloxy

NOVEMBER 15, 2022

Account based selling is a B2B concept that has gained a lot of interest in recent times, but implementing it can feel rather daunting. Studies show that at least 94% of B2B teams have adopted account based selling in a bid to deliver improved buying experiences that lead to increased conversions and loyalty. The results?

Sell 246

Sell Objectives and Key Results SQL B2B 246

The 5% Institute

MAY 6, 2021

In this article, we’ll explore how to sell any product, by focusing on these eight key selling tips. How To Sell Any Product – 8 x Selling Tips. How To Sell Any Product Tip #1 – Meet With Decision Makers. How To Sell Any Product Tip #2 – Use A Pre-Frame/ Intent Statement.

Sell 145

Sell Product Objectives and Key Results Presentation 145

Veloxy

DECEMBER 28, 2023

However, if you’re considering a transition to outside sales or simply want to elevate your field selling game, you’re in the right place. and embark on this journey to master the art of field selling together! Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Hubspot

MARCH 12, 2025

SNAP Selling is designed to help you cut through the noise and make buying easier for prospects. Table of Contents What is SNAP selling? The 3 Decisions SNAP Selling Terms to Know How to Start SNAP Selling What is SNAP selling? And, this can have beneficial results. What does SNAP Stand for anyway?

Sell 61

Sell Objectives and Key Results Pitch Sales 61

Search Engine Land

AUGUST 28, 2024

This article will show you the key components of an effective seasonal PPC strategy, including: Identifying seasonal trends in your industry. Come January, you can bet your bottom dollar that searches for “summer vacation ideas” will start ticking up as people dream of escaping the winter blues. Or consider travel.

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

Hubspot

JANUARY 8, 2025

Youre selling something to someone who just wouldnt budge. If I just described a familiar struggle one you might know all too well Im here to share a solution that might be the answer to your prayers: Gap selling. Truthfully, gap selling takes patience, practice, and persistence to master.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

Sales Pop!

NOVEMBER 18, 2022

As the selling year draws to a close, we’re captivated by Q4 activities focused on closing the year strong in terms of winning business and, hopefully, also delivering as much value as possible to our clients. I love the Clement Stone quote – “You are a product of your environment. In selling, it’s all about questions.

Real Estate 212

Real Estate Healthcare Government Objectives and Key Results 212

Martech

FEBRUARY 20, 2025

I enjoyed Eric Dates’ recent MarTech article, “ How the Salesforce Lead Object broke B2B marketing (and how to fix it).” The result is that the company doesn’t act as a single entity. This is not easy, as behavior is the key factor determining what parts of the company fit into each buying group.

Objectives and Key Results 98

Objectives and Key Results B2B CRM Territory 98

Sales Pop!

MAY 26, 2023

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. The goal of sales enablement is to improve the productivity, efficiency, and effectiveness of the sales team, by providing them with the necessary resources to engage and convert prospects into customers.

Objectives and Key Results 224

Objectives and Key Results Cross-sell Sales Strategize 224

Tibor Shanto

SEPTEMBER 28, 2021

Most people when challenged or pushed will revert to their comfort zone, and for sellers, comfort is their product. Yet every time we do an exercise around what “you sell”, we see a different result. The goal is to align with their objective and desired outcomes. I know what you’re thinking, “not my team.”

Objectives and Key Results 167

Objectives and Key Results Appointment Prospecting Up-sell 167

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

GTM 125

GTM B2B Conversion Objectives and Key Results 125

Veloxy

SEPTEMBER 30, 2021

Today, it’s more than knowing exactly how a product or service can help a customer’s business flourish. This is the golden key to cold calling! Just be sure you print and bookmark this blog post so you can take it with you wherever you go, wherever you sell. Where it used to be driven by “ Sell, Sell, Sell!

Cold Call 211

Cold Call Objectives and Key Results Real Estate Up-sell 211

Salesforce

APRIL 11, 2023

As you can imagine, selling was a struggle through all of it. We learned very quickly that the biggest obstacle to closing new business isn’t the objections themselves, it’s how the team manages the objections. The key to effective objection handling is using a question-based framework that puts the prospect at ease.

Objection handling 98

Objection handling Objectives and Key Results Trust Prospecting 98

Veloxy

MARCH 23, 2023

Understanding why one prospect became a customer while another went elsewhere will be key if you expect to make your sales process stronger for future bids. How could we improve our products or services? It could be entirely possible that management was 100% on board with your product but got vetoed by procurement down the line.

Process 244

Process Objectives and Key Results Sales Up-sell 244

Search Engine Land

SEPTEMBER 11, 2023

Results can vary from one business to another and across different sectors of the economy. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. Consider an ecommerce store selling products worth $20, $50 and $100.

Profit margin 134

Profit margin Objectives and Key Results Campaign Conversion 134

Veloxy

MARCH 15, 2023

It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. This results in higher customer satisfaction, increased customer loyalty, and improved customer retention. Here are the three key advantages: 1.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Veloxy

APRIL 12, 2023

But selling solar isn’t easy – it requires knowledge, skill, and persistence to convince customers to invest in this renewable energy source. Speed up the process. Educate the Customer As a solar salesperson, you are not only selling a product but also educating your customers about solar energy. of all U.S.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Sales Pop!

AUGUST 24, 2021

Now, the sun is shining again and we’ve resumed normal selling activities, as best we can. Since you are a product of your environment, choose the environment that best develops you toward your objective”. But in the interest of time, rapid sales team brainstorming events can be just as productive. Market Patterns.

Transportation 209

Transportation Real Estate Healthcare Government 209

Martech

SEPTEMBER 16, 2024

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Boost engagement rates on key channels by 30%. Increase cross-sell and upsell revenue by 25%. Improve product adoption among new users by 20%.

Go To Market 62

Go To Market Objectives and Key Results A/B testing Territory 62

Veloxy

FEBRUARY 1, 2024

Measuring the right sales productivity metrics is crucial for any sales team looking to boost its performance. Key metrics such as lead response time, conversion rate by funnel stage, and quota attainment provide insights into sales operations, identify bottlenecks, and highlight successful strategies to improve sales team performance.

Product 130

Product Quota Objectives and Key Results CRM 130

Cerebral Selling

FEBRUARY 22, 2021

In part one of this post, I shared research on how modern sales and marketing organizations can drive revenue growth by being more prescriptive in their selling motions. In Sell The Way You Buy , I refer to these as Unknown-Unspoken problems. For example, consider a busy small business owner wearing more hats than she should.

Process 227

Process Customers Objectives and Key Results Clients 227

Hubspot

JULY 22, 2024

Prospect: Actually, this isn't a great time … Rep: Are you interested in a product demo of how we are in the magic quadrant? Now, if you are calling your prospects and saying the same thing to all of them, essentially pushing your product — just stop. I know, I know, you'd rather just pick up the phone and call.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64