Search Engine Land

OCTOBER 10, 2023

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). GDP trajectory.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

Martech

NOVEMBER 15, 2023

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. As a result, when it comes time to reduce expenses, marketing becomes the obvious place to start. NPS scores and key cohort analyses can be key indicators of engagement, retention and satisfaction.

X-functional 111

X-functional Objectives and Key Results Technology Technology 111

ConversionXL

MARCH 13, 2019

If you’re a B2B ecommerce shop that sells… inexpensive products; in small quantities; exclusively to B2B buyers; The best B2 C ecommerce sites are equally good examples for your B2 B ecommerce site. B2B ecommerce: 2 key differences of B2B buyers. B2B buyers from Gen X expected phone calls and handholding. So what changes?

B2B 130

B2B B2C Retail X-functional 130

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. Marketing technologists are no longer considered “the outsider” among the broader marketing organization, but instead play a key role within the marketing organization.

X-functional 105

X-functional Objectives and Key Results Technology Technology 105

ConversionXL

JULY 29, 2020

Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? When customers have a specific product in mind, more turn to Amazon search than Google. If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle.

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

ConversionXL

FEBRUARY 28, 2017

Think you’re sitting on the next big idea for a product or a product feature? So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? Does clicking the key functionality do anything? Does the UI open? via SlideShare). via YouTube).

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Sales Hacker

MARCH 22, 2018

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Introducing a new product/service that requires different sales skills. Increasing your total sales results. Some functions (e.g.

B2B 87

B2B X-functional Cold Call SQL 87

SaaStr

APRIL 30, 2024

2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. A key takeaway here: Stay focused for longer to nail your economics.

Go To Market 122

Go To Market GTM X-functional Objectives and Key Results 122

ConversionXL

MARCH 29, 2017

As David Arnoux of Growth Tribe explains, the successful growth hacks you’ve read about from tech superstars are merely the result of a finely-tuned process… David Arnoux , Growth Tribe : “What people call a growth hack is usually running through as many experiments as possible until we find something beautiful that works perfectly.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

Heinz Marketing

JANUARY 9, 2018

Our objectives with SnapApp , an interactive content marketing platform, were to drive thought leadership, interest, and engagement at the top of the funnel with new content. Once the results of the survey came back and the survey had closed, the team began the content development phase of the project.

B2B 64

B2B Objectives and Key Results B2C Promote 64

The 5% Institute

DECEMBER 17, 2019

You may have spent years learning your engineering craft; building up your technical prowess and learning how to do things in a functional and systematic way. You may be thinking you’ve been asked to come in, and demonstrate your product or solution – what could possibly go wrong? Handling objections. Presenting.

Engineering 98

Engineering Commission X-functional Objectives and Key Results 98

Veloxy

SEPTEMBER 28, 2021

Personalizing the subject line increases open rates by 22% Personalizing the body of the email increases response rates by 100% Segmenting / targeting your email list can double your open rates Key takeaway from these 3 cold hard facts : Don’t appear to be a cold email. Honesty is a key ingredient in cold messaging.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

Search Engine Land

MARCH 29, 2024

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. The process can take months to complete, which is not always ideal, especially when you want to release a product MVP to the market ahead of your competitor. Sound familiar ?)

X-functional 88

X-functional Objectives and Key Results Meeting Engineering 88

ConversionXL

APRIL 25, 2016

Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. Key performance indicators (KPIs).

X-functional 88

X-functional GTM UX Objectives and Key Results 88

Search Engine Land

JUNE 6, 2023

In this article, you’ll learn how to use some scraping and Google’s Knowledge Graph to do automated prompt engineering that generates an outline and summary for an article that, if well written, will contain many key ingredients to rank well. We will need an OpenAI API key and Google Knowledge Graph Search credentials.

X-functional 86

X-functional Objectives and Key Results Follow-up Start-ups 86

ConversionXL

NOVEMBER 9, 2022

Bar graphs, pie charts, and matrices are data visualization tools that reveal trends and key findings in an understandable and engaging format. In this article, you’ll learn how to use data visualization to scale your organization through partner networks, sales enablement, and product-led content. Collaborate with partners on data.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than the CEO running around telling the engineers exactly what to build, you now have product managers. So, the first insight is that there’s two key systems in a startup.

Finance 119

Finance X-functional Launch Objectives and Key Results 119

The 5% Institute

AUGUST 21, 2019

In this article, I’m going to share with you the 10 x important points you need to focus on to fix your business. How To Fix Your Business – 10 X Steps To Guide You. Do your prospects and potential client base have a want or need for your products or service? If your business is stalling, it’s dying. This word is Consistency.

X-functional 75

X-functional Objectives and Key Results Up-sell Clients 75

Hubspot

APRIL 13, 2012

Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook. Whether a new product or add-on is enticing. many marketers draw a blank.

X-functional 78

X-functional Objectives and Key Results Government A/B testing 78

Search Engine Land

AUGUST 23, 2024

Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. Dig deeper: How to get faster SEO results Create your prioritization matrix There are many different approaches to setting a priority for your tasks.

X-functional 67

X-functional Objectives and Key Results Engineering High impact 67

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Operationalized research, experimentation, and learning cycles that generate commercial results. Get experiment results to share with the company. Have you bitten off more than you can chew? Don’t panic just yet. Fresh-eyes review.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

SalesHandy

SEPTEMBER 17, 2020

A sales prospecting email is sent to a potential customer by sales reps with an introduction about their product and solution to the prospect’s problem. The email’s objective is to educate the prospect with essential benefits and nurture them for purchasing your product or services. Sales Prospecting email templates.

Prospecting 93

Prospecting Objectives and Key Results Sales X-functional 93

SalesHandy

JUNE 29, 2021

Selling products or services to businesses and professionals can be tough. Most businesses are built and operated differently, which means each of them will have unique challenges to solve and corresponding needs from your product. B2B(Short for Business to Business) sales is a function of B2B product sales(i.e.

B2B 98

B2B Cross-sell X-functional Follow-up 98

Pointclear

NOVEMBER 7, 2011

But as right as the above objection may initially feel, it’s also important to ask the following questions about your strategic account management program: Are we closing the number of deals we’ve targeted? This will result in inefficiencies and lost deals. Internal resources may be incorrectly matched to opportunity type.

Account management 72

Account management Strategize X-functional Objectives and Key Results 72

Hubspot

OCTOBER 1, 2021

As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. AI is becoming a key part of CRM systems. As CRMs continue on their trend of becoming cheaper, simpler to implement, and easier to use, these objections are becoming increasingly irrelevant.

CRM 95

CRM Objectives and Key Results X-functional Pipeline 95

Search Engine Land

NOVEMBER 2, 2023

The SEOs who can persistently execute against their plans, whether through their own work or the systems they build, are usually the ones with the most remarkable results. In semantic search, success tends to be a product of sustained effort. However, there are key parameters to consider when picking a desired outcome.

Objectives and Key Results 97

Objectives and Key Results Drivers/motivators X-functional Clients 97

Sales Hacker

MARCH 2, 2020

Productivity. It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. You don’t have to be subservient, forfeit your self-respect, or fake enthusiasm about your product or service.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. TikTok research into user behavior shows that 37% of users discover a product and immediately want to buy it. Her first video about starting a business got 15K views, which resulted in 10 orders. via TikTok ]. Noble Leather Co.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Hubspot

APRIL 4, 2023

STAR stands for Situation, Task, Action, and Result. For instance, what was your main objective? Result: Lastly, describe the outcome of your actions. Be sure to focus on the positive results. I believe these elements create a positive and productive working environment." What obstacles did you face?

Consult 83

Consult Objectives and Key Results X-functional Construction 83

ConversionXL

MARCH 19, 2013

One of your key tasks is to make sure you do a good job at answering these questions – on every page of your site. Make sure visitors know what their options are (links like “See also”, “Related products”). Users have four fundamental questions when they arrive at a website: Am I in the right place?

User Experience 128

User Experience Objectives and Key Results UX Technique 128

Hubspot

FEBRUARY 21, 2020

A mentor can listen to the tape and offer objective advice. In sales, every minute counts, so increasing efficiency or shaving even a few moments off a task is key to your salespeople feeling like they have the support and tools necessary to perform. Most CRMs come equipped with dashboard functionality. Call didn’t go well?

Quota 95

Quota X-functional Objectives and Key Results Drivers/motivators 95

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. There are many ways to do this in R, most commonly the out-the-box factanal() function.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

APRIL 3, 2018

Aligning customers & business objectives. Map all key profiles & data. Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product). Work hard to define meaningful product metrics – enabler of team success. Continuous Optimization.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

SEPTEMBER 9, 2016

Understanding those flaws and their implications is key to designing better, smarter A/B test variations. Failure to identify and mitigate these flaws will result in simply throwing A/B test ideas at the wall and hoping something eventually sticks. The result? Where A/B Tests Are Going Wrong. Stop Throwing Ideas at the Wall.

A/B testing 59

A/B testing UX Objectives and Key Results X-functional 59

Hubspot

SEPTEMBER 13, 2014

Your summary should include keywords that are relevant with your goals and objectives in your area of business. Simply hit the “X” next to the skill you would like to delete. Be sure the writer include specifics such as the results of your work together, sales increases or how your expertise was put to use.

X-functional 78

X-functional Objectives and Key Results Follow-up Networking 78

SalesHandy

MARCH 21, 2023

You can also personalize your offerings in accordance with their pain points and the solutions your product/service can offer. Talk about benefits (instead of features) We don’t like it when a salesman keeps talking about features and how good a product is. Product/Service}} can help in {{Benefits}}.

Closing 98

Closing X-functional Sales Follow-up 98