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Leveraging AI in Podcasting for Enhanced Sales Strategies

Sales Pop!

This helps ensure that the content is highly relevant to the target audience, addressing specific challenges they are facing in their journey—whether that’s a common objection during the sales process or the latest industry trend affecting buying decisions. AI tools can generate transcripts quickly , making this process seamless.

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From Legacy to Modern Sales Approaches, Objections | Part 6

Iannarino

The Gist: The legacy approaches to sales are designed to overcome objections. The legacy approach to handling objections is inadequate to resolve these concerns for our clients. Legacy Laggard: Overcoming Objections. Legacy Solution: Overcoming Objections + Proof. Part 2 | The Starting Question. Part 3 | Information.

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Mastering data-driven decision-making in the strategy phase

Martech

For instance, a marketer might advocate for a specific social media strategy because it worked well for a colleague’s retail startup, disregarding the significant differences in target audience and market conditions to their enterprise brand. Fragmented systems. Lack of standardized reporting.

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How to use generative AI to reduce friction and convert car buyers

Martech

This creates significant challenges when purchasing vehicles — a necessity for most households — leaving many vulnerable to predatory used auto retailers and lenders. To address these challenges, we are testing a generative AI pre-approval bot to overcome these objections and convert more customers. and “What’s my down payment?”

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How to optimize for product-first results in retail Google SERPs

Search Engine Land

Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers.

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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

Your approach depends on the account’s size, conversion volume and overall business objectives. This results in wasted spend. You have little to no control regarding product prioritization and are handing the keys over to Google’s algorithm with smart bidding. Focus on best sellers wouldn’t facilitate their key objective.

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Make Good Choices: 5 Ways to Evolve Your Retail AI Strategy

Salesforce

Generative artificial intelligence (AI) has been the fastest-growing consumer application of all time, and retailers are quickly seeing its business value. But everyone agrees your retail AI strategy needs to impact both the customer and employee experience if you want these initiatives to be successful. What do shoppers want next?

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