Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. How is GEO similar to SEO?

Engineering 109

Engineering Objectives and Key Results User Experience Trust 109

Martech

AUGUST 14, 2024

In martech terms, that means 20% of your tools drive 80% of your results. Invest in leveraging APIs APIs can facilitate integration, and iPaaS (integration platform as a service) solutions can simplify this with pre-built connectors for popular platforms. Dig deeper: The great debate: Activity vs. results 4.

Negotiate 111

Negotiate Objectives and Key Results Technology Technology 111

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. This will help you refine your strategies, understand which tactics yield the best results, and optimize your approach for maximum contact discovery. Join and contribute to LinkedIn groups related to financial services to increase visibility.

B2B 117

B2B A/B testing Lead generation Objectives and Key Results 117

Martech

JULY 15, 2024

I am the first generative AI chatbot for marketing technology professionals. Retention Costs: Determine the costs associated with implementing loyalty actions, such as loyalty programs, customer retention campaigns, personalized offers, customer service initiatives and any other activities aimed at retaining existing customers.

Customers 111

Customers Objectives and Key Results Cross-sell Follow-up 111

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. This seamless connectivity enhances collaboration across departments, ensuring faster, more effective ticket resolution and improved customer service. Optimize support with ticket splitting in help desk.

Objectives and Key Results 112

Objectives and Key Results CRM Contact Pipeline 112

Veloxy

JUNE 15, 2023

As sales professionals navigate this ever-changing landscape, the secrets to their success lie in adapting to industry trends , leveraging technology, and honing essential skills. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Heinz Marketing

SEPTEMBER 24, 2024

Its AI-driven analytics help SDRs focus on leads that are showing active interest in your product or service. It can flag common objections or challenges and offer SDRs real-time suggestions to improve their pitch. Sometimes investing in a more robust platform can yield long-term results that justify the higher price tag.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Search Engine Land

AUGUST 5, 2024

A well-documented SEO strategy is your roadmap to success, aligning your efforts with business objectives and getting stakeholders on board. It should: Be a focused, achievable set of goals that are directly relevant to the overarching objectives of the wider business. An SEO strategy is not: A list of activities to be carried out.

Objectives and Key Results 85

Objectives and Key Results Clients Strategize Contract 85

Heinz Marketing

SEPTEMBER 17, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Salesforce

FEBRUARY 20, 2025

Imagine hotels where robots handle luggage transport and room service delivery, enabling staff to create magical, white-glove experiences at scale. The key difference? Business leaders will soon make decisions in a world where AI agents and physical robots collaborate behind the scenes, in service of incredible customer experiences.

Hospitality 104

Hospitality Objectives and Key Results Healthcare Manufacturing 104

Search Engine Land

SEPTEMBER 11, 2024

This results in missed opportunities for better search rankings and increased organic traffic. Learn how to craft recommendations that clients eagerly implement, leading to tangible improvements in search performance and bottom-line results. Solving one or two major issues usually drives the most significant results.

High impact 106

High impact Objectives and Key Results Clients Education 106

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine?

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. The result is a “Frankenstack” of systems requiring ongoing IT and system integrator support to function.

Objectives and Key Results 98

Objectives and Key Results Government Technology Technology 98

Martech

MARCH 14, 2022

Embarking on a journey to marketing technology transformation is also not without disappointments. Read on for a proven approach to unlock the power of your marketing technology and tip the odds of transformation success in your favor. Avoid shiny objects. But the sky is not falling just yet, my friends.

Technology 125

Technology Technology Objectives and Key Results Construction 125

Martech

NOVEMBER 13, 2024

At first, clicking them felt a bit gimmicky — the results often fell short of the hype surrounding AI. In our car analogy, it’s like lane-assist technology — it helps, but we’re still driving. But its AI functions remain point solutions, offering AI-generated content, customer service agents and reporting.

Pipeline 121

Pipeline Campaign Objectives and Key Results Legal 121

Martech

SEPTEMBER 26, 2023

Martech is a lot more than marketing technology. “It Martech is really at the intersection of technology, strategy and people, he said. It might, of course, deliver worse results,” said Davis. One way to think about it (and this is prompted by the analysts at Real Story Group ) is in terms of services, not tools.

Technology 117

Technology Technology Objectives and Key Results Service 117

Veloxy

FEBRUARY 12, 2025

The results get even better with a 5X increase by the second month. Veloxy Integration Options My deep involvement in sales technology has taught me the value of smooth integration. Image Source - Outreach Outreach Key Features The platform makes complex sales processes simple. See our case study here.

Product 130

Product CRM Price Objectives and Key Results 130

Veloxy

MAY 30, 2024

With the advent of digital technology, cold outreach has transformed. By reaching out to people who might not be aware of our brand, we can introduce them to our products or services and spark their interest. When we engage with potential customers, we can learn about their pain points, preferences, and objections.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

Veloxy

DECEMBER 28, 2023

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. Defining Outside Sales: A Closer Look Outside sales is the practice of selling products and services through direct, in-person interactions, setting it apart from inside sales, which operates remotely.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Salesforce

OCTOBER 29, 2024

In today’s tech-driven world, digital transformation is key to building better customer relationships and future-proofing your business. Achieve Faster Results with Salesforce Get personalized insights and discover how you can accelerate time-to-value with help from our Salesforce Professional Services experts.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Martech

APRIL 2, 2025

There are several key factors to consider when conducting a detailed marketing audit. Without taking a deep, objective look at your current efforts, you risk moving forward without clear direction like piloting a ship without a rudder. Imagine your business provides services to help other companies manage their finances and payroll.

Objectives and Key Results 76

Objectives and Key Results Strategize CRM B2C 76

Veloxy

JANUARY 2, 2024

Doing so allows you to identify and qualify potential leads for your services before initiating sales efforts. Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time. You can easily address this by embracing sales technology to streamline sales processes.

Product 246

Product Territory Objectives and Key Results Sales 246

Sales Pop!

MAY 26, 2023

It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team. Sales enablement is a strategic, cross-functional discipline, designed to increase sales results and productivity, by providing integrated content, training, and coaching services. —

Objectives and Key Results 223

Objectives and Key Results Cross-sell Sales Strategize 223

Veloxy

APRIL 12, 2023

Additionally, offering a free consultation can give you an opportunity to demonstrate your expertise and showcase the value of your services. Address Objections As a solar salesperson, you’re bound to encounter objections from potential customers. This can be a key factor in successfully closing deals with customers.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Veloxy

NOVEMBER 15, 2022

This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? The results? Meanwhile, it is important to have a clear understanding of your objectives and key performance indicators before launching your account based selling models. Internal alignment.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

GTM 125

GTM B2B Conversion Objectives and Key Results 125

Martech

SEPTEMBER 16, 2024

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Boost engagement rates on key channels by 30%. Product marketing Role: Define the positioning and messaging of products or services. Processing.

Go To Market 62

Go To Market Objectives and Key Results A/B testing Territory 62

Martech

NOVEMBER 14, 2023

AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. The race has begun for email service providers to develop plug-ins and advancements. These three developments stood out for me this year.

Retail 131

Retail Niche Objectives and Key Results Technology 131

Veloxy

SEPTEMBER 28, 2023

Two people could be selling the same product, but experience very different results. You’re not just selling a product or service, you’re selling yourself. Use all resources that you have at your disposal to gather information on objectives, strategies, and challenges.

Objectives and Key Results 264

Objectives and Key Results Pitch Angle Sales 264

Martech

OCTOBER 7, 2024

I am the first generative AI chatbot for marketing technology professionals. For instance, even a one-second delay in page load time can result in a substantial drop in conversion rates, as users are more likely to abandon a site that takes too long to load. I am trained with MarTech content. Here’s something somebody asked me!

Conversion 62

Conversion Objectives and Key Results User Experience Follow-up 62

Veloxy

MARCH 15, 2023

It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. This results in higher customer satisfaction, increased customer loyalty, and improved customer retention. Here are the three key advantages: 1.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Salesforce

FEBRUARY 21, 2024

In some industries, people are afraid they’ll lose their jobs to technology. But when it comes to the future of field service, the opposite is true: there are too many jobs — and not enough experts to fill them. That’s where technology comes in. The Bureau of Labor Statistics estimates that U.S.

Technology 69

Technology Technology Service Objectives and Key Results 69

Salesforce

JULY 13, 2021

Customer service automation is key to efficiency in the contact center. But according to research from Boston Consulting Group (BCG) , 70% of digital transformation efforts fall short of their objectives. Here are five steps to ensure that your customer service process automation is primed for success: 1.

Service 97

Service Process Customers Cross-sell 97

Cerebral Selling

FEBRUARY 22, 2021

On a recent podcast appearance, the host told me that after 30 years of faithful service, his water heater conked-out and he found himself in the market for a new one. And finally, don’t be afraid to address and reframe any objections that arise during the process. After all, water is water, right?

Process 227

Process Customers Objectives and Key Results Clients 227

Hubspot

MARCH 12, 2025

For sellers, the key benefit is a shorter sales cycle, allowing them to close deals more efficiently. And, this can have beneficial results. This requires a deep understanding of their business needs and objectives. For buyers, it offers a smoother, less overwhelming purchasing experience. What does SNAP Stand for anyway?

Sell 61

Sell Objectives and Key Results Pitch Sales 61

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Then, you will receive a summary of the results by the end of the session. What it looks like: Two sales reps argue over lead ownership, harming productivity and slowing progress on key accounts.

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

Search Engine Land

FEBRUARY 19, 2024

Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience. This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111