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From Legacy to Modern Sales Approaches, Objections | Part 6

Iannarino

The Gist: The legacy approaches to sales are designed to overcome objections. The legacy approach to handling objections is inadequate to resolve these concerns for our clients. Part 2 | The Starting Question. Legacy Laggard: Overcoming Objections. Legacy Solution: Overcoming Objections + Proof. Part 4 | Discovery.

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The Only Two OKRs for Sales

Iannarino

The Gist: Sales is made up of two parts: Opportunity Creation and Opportunity Capture. The more you focus on these major outcomes, the better your results. The idea of the OKR (Objective and Key Results) comes from Andy Grove, the CEO of Intel in the early seventies. The objective is your goal, clearly expressed.

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Your Numbers Have To Add Up

Tibor Shanto

But there is no escaping the fact that while sale may not be a numbers game, your numbers have to add up. But there is no denying that a lack of quality prospects leads to the same poor results. When we look at athletes, say runners, the number is the starting point. Your Numbers Have To Add Up. Numbers Are Here To Stay.

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A Better Way To Data Driven Discovery

Tibor Shanto

Most use data/stats as an object to be thrown, with the hope the prospect becomes sufficiently impressed to move forward. In this case we focus on things that are just beyond reach, and opportunities missed as a result. This will help you understand objectives and outcomes to focus your questions on, leaving the datapoint for later.

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In Sales Time Is Value Not Money

Tibor Shanto

It start with how sellers think about time; which is why in sales, time is value not money. With my clients, we focus on Objectives, the definition is as follows: Buyers will see value in those services and/or products that remove barriers, obstacles, or help bridge gaps between where the buyer is now – and – their objectives!

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5 Ways You Can Leverage Sales Leadership to Close the Sales Gap

STAR Results

Businesses are starting to open, which hopefully is a good thing. Even though we are still social distancing and face to face selling may not resume until 2021, you are still responsible for sales results. What can you do to jump-start your sales and make up for any lost sales during the last several months?

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The Ultimate Cold Outreach Guide: Outbound Marketing on Steroids

Veloxy

It started with door-to-door sales and evolved into telemarketing and direct mail. When we engage with potential customers, we can learn about their pain points, preferences, and objections. Preparing for a Successful Cold Outreach Campaign So how do you get your team started? Highlight key benefits and use visuals if possible.