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AI-powered martech news and releases: August 8

Martech

OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. It checks the initial brief — whether a formal document or a hurried email – for all the key components, such as budgets, timings, target audiences and objectives.

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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This resulted in a 50% increase in website traffic and a 35% rise in lead generation within three months.

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8 Strategic Planning Models and Tools for the Customer-Focused Business

Hubspot

With strategic planning , businesses identify their strengths and weaknesses and choose what not to do and which opportunities should be pursued. In sales operations, having a clearly defined strategy will help your organization plan for the future, set goals, and achieve goals. Strategic Planning Models.

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The Ultimate Guide to Strategic Planning for a Perfect Sales Operation

Hubspot

So, what's the plan? Or should I say, what's the strategic plan? But, with strategic planning, businesses can increase productivity, profitability, and increase their longevity by creating a clear plan for the future. Does strategic planning sound too good to be true? Strategic Planning.

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AI agents offer a glimpse into a potentially simplified future

Martech

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. The result is a “Frankenstack” of systems requiring ongoing IT and system integrator support to function.

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Recognizing the Right Moment: When to Partner with a Marketing Agency

Heinz Marketing

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Limited Perspective : Being too close to the brand can result in tunnel vision, missing out on fresh ideas. Failure to meet the demand can result in lost opportunities.

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The Top RevOps Frameworks that Drive Growth and Alignment

Highspot

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. The result? Setting clear objectives and measurable metrics turns scattered efforts into a united front. It’s a practical way to work better and deliver results.

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