Martech

AUGUST 8, 2024

OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. It checks the initial brief — whether a formal document or a hurried email – for all the key components, such as budgets, timings, target audiences and objectives.

E-commerce 117

E-commerce Objectives and Key Results Hospitality Strategic planning 117

Martech

DECEMBER 4, 2024

If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. A clear understanding of core objectives (i.e.,

Objectives and Key Results 123

Objectives and Key Results Technology Technology High impact 123

Search Engine Land

JULY 29, 2024

Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

AUGUST 14, 2024

In martech terms, that means 20% of your tools drive 80% of your results. Dig deeper: The great debate: Activity vs. results 4. Remember, these metrics are most effective when considered alongside qualitative factors aligned with business objectives. The first part is here. But how do you determine which tools are in that group?

Negotiate 112

Negotiate Objectives and Key Results Technology Technology 112

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. Shifting from pilot projects to widespread implementation demands a strategic approach. Shifting from pilot projects to widespread implementation demands a strategic approach. Actively engage in the council to show how AI adds business value.

Objectives and Key Results 134

Objectives and Key Results Government Trust Technology 134

Heinz Marketing

SEPTEMBER 26, 2024

Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Preparing your budget early allows time needed to involve key stakeholders in the process so that everyone’s priorities are considered. Stakeholder buy-in.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

OCTOBER 14, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1. Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1. I am trained with MarTech content.

Objectives and Key Results 112

Objectives and Key Results Territory Click Through Rate CRM 112

Closing Bigger

FEBRUARY 10, 2025

Which drives results? They build and maintain structure, keep teams accountable, and drive short-term results. They look beyond the immediate quarter and set a strategic course for the future. Leadership is about crafting and communicating a vision that inspires and aligns the team with the companys long-term objectives.

Objectives and Key Results 85

Objectives and Key Results CRM Sales Strategize 85

Heinz Marketing

SEPTEMBER 24, 2024

It can flag common objections or challenges and offer SDRs real-time suggestions to improve their pitch. captures and analyzes conversations to help SDRs identify key moments in the conversation where they can drive the prospect toward a meeting or conversion. If manual data entry is the issue, focus on tools like Troops or Dooly.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Search Engine Land

AUGUST 5, 2024

A well-documented SEO strategy is your roadmap to success, aligning your efforts with business objectives and getting stakeholders on board. It should: Be a focused, achievable set of goals that are directly relevant to the overarching objectives of the wider business. An SEO strategy is not: A list of activities to be carried out.

Objectives and Key Results 85

Objectives and Key Results Clients Strategize Contract 85

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Limited Perspective : Being too close to the brand can result in tunnel vision, missing out on fresh ideas. Failure to meet the demand can result in lost opportunities.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. This automation improves cash flow management and streamlines the collection process, allowing managers to focus on other strategic tasks without worrying about overdue invoices.

Objectives and Key Results 114

Objectives and Key Results CRM Pipeline Contact 114

Veloxy

JANUARY 2, 2024

These range from strategic alterations to investments you can make that will have a transformational impact. Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time. You can easily address this by embracing sales technology to streamline sales processes.

Product 246

Product Territory Objectives and Key Results Sales 246

Search Engine Land

SEPTEMBER 11, 2024

This results in missed opportunities for better search rankings and increased organic traffic. Learn how to craft recommendations that clients eagerly implement, leading to tangible improvements in search performance and bottom-line results. Solving one or two major issues usually drives the most significant results.

High impact 106

High impact Objectives and Key Results Clients Education 106

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine?

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Search Engine Land

SEPTEMBER 4, 2024

This article will explore the potential time-saving benefits of generative AI in PPC and cover how we can use the technology to our advantage. You can generate results in seconds with a simple prompt, saving hours otherwise spent on semantic keyword grouping.

Objectives and Key Results 85

Objectives and Key Results Campaign Meeting Technology 85

Martech

DECEMBER 18, 2024

Durraze explains that these systems can help in two key areas: Identifying patterns at scale AI can uncover non-linear relationships and trends hidden within massive datasets. People remain responsible for strategic decision-making. The result is marketing strategies that feel right but lack precision, says Durraze.

Objectives and Key Results 102

Objectives and Key Results CRM Drivers/motivators Campaign 102

Martech

APRIL 2, 2025

There are several key factors to consider when conducting a detailed marketing audit. Without taking a deep, objective look at your current efforts, you risk moving forward without clear direction like piloting a ship without a rudder. Your top competitors may not dominate search results or have massive social media followings.

Objectives and Key Results 75

Objectives and Key Results Strategize CRM B2C 75

Salesforce

OCTOBER 29, 2024

In today’s tech-driven world, digital transformation is key to building better customer relationships and future-proofing your business. Achieve Faster Results with Salesforce Get personalized insights and discover how you can accelerate time-to-value with help from our Salesforce Professional Services experts.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Martech

MARCH 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure.

Technology 115

Technology Technology Objectives and Key Results Drivers/motivators 115

Martech

NOVEMBER 13, 2024

At first, clicking them felt a bit gimmicky — the results often fell short of the hype surrounding AI. In our car analogy, it’s like lane-assist technology — it helps, but we’re still driving. Success will rely on securing leadership buy-in and effectively communicating results across the organization.

Pipeline 123

Pipeline Campaign Objectives and Key Results Legal 123

Martech

MARCH 14, 2022

Embarking on a journey to marketing technology transformation is also not without disappointments. Read on for a proven approach to unlock the power of your marketing technology and tip the odds of transformation success in your favor. Avoid shiny objects. But the sky is not falling just yet, my friends.

Technology 127

Technology Technology Objectives and Key Results Construction 127

Sales Pop!

MAY 26, 2023

It includes training, coaching, content creation, and technology solutions that are tailored to the needs of the sales team. Sales enablement is a strategic, cross-functional discipline, designed to increase sales results and productivity, by providing integrated content, training, and coaching services. —

Objectives and Key Results 223

Objectives and Key Results Cross-sell Sales Strategize 223

Sales Hacker

APRIL 27, 2020

Success depends on understanding your objectives, both for the organization and the people you support. Sales enablement best practices will get you started, but you need to be able to think strategically. Set priorities based on the org’s strategic objectives. Become a strategic partner. Let’s get to it, shall we?

Strategize 104

Strategize Government Objectives and Key Results Sales 104

Hubspot

MAY 17, 2019

With strategic planning , businesses identify their strengths and weaknesses and choose what not to do and which opportunities should be pursued. So, how do you get started with strategic planning? You'll begin with strategic planning models and tools. You'll begin with strategic planning models and tools. B: Bracing.

Strategic planning 100

Strategic planning Strategize Objectives and Key Results Customers 100

Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. The result is a “Frankenstack” of systems requiring ongoing IT and system integrator support to function.

Objectives and Key Results 97

Objectives and Key Results Government Technology Technology 97

Salesforce

FEBRUARY 20, 2025

Just as AI agents now handle email triage and report generation, freeing knowledge workers for strategic thinking, robotics promises similar liberation in the physical realm. The key difference? Digital agents operate through APIs and software interfaces, while physical agents interact through motors and sensors.

Hospitality 104

Hospitality Objectives and Key Results Healthcare Manufacturing 104

Martech

SEPTEMBER 16, 2024

The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. The role of a martech COE in driving strategic alignment Every organization is different. Boost engagement rates on key channels by 30%. Take a tech company focused on early adopters.

Go To Market 63

Go To Market Objectives and Key Results A/B testing Territory 63

Martech

JANUARY 5, 2023

My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. Define marketing objective and key results for how to measure progress. In order to do that, I need to market the value of my team internally.

Strategize 107

Strategize Objectives and Key Results Campaign Promote 107

Veloxy

DECEMBER 28, 2023

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. Another effective prospecting strategy is cold calling, which, when done correctly, can yield excellent results.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Search Engine Land

AUGUST 8, 2024

The most successful campaigns require a strategic blend of creativity and an acute understanding of evolving customer behavior. Therefore, adapting human expertise and technology creates a competitive advantage. Get leaders and creative stakeholders on board with quantifiable results that prove the impact of these efforts.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Veloxy

NOVEMBER 15, 2022

This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? The results? Meanwhile, it is important to have a clear understanding of your objectives and key performance indicators before launching your account based selling models. Internal alignment.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Salesforce

JUNE 26, 2023

Imagine the possibilities of a strategic AI adoption. Let’s dive in and uncover three practical steps to successful AI adoption and implementation , and the importance of using this technology in a way you can trust with AI Cloud. Explore specific use cases, applications, and desired outcomes to create a compelling vision.

Strategize 97

Strategize Objectives and Key Results Strategic planning Technology 97

Hubspot

JULY 7, 2019

To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape. This strategic account plan template will help you: Expand your understanding of your customer’s business, goals, and motivations. Key projects.

Strategize 99

Strategize Objectives and Key Results Strategic partnership Cross-sell 99

Martech

MAY 25, 2022

But do you have the right technology to achieve your goals? As you evaluate your martech stack, you might realize that you need to do more than use the right technology — you need to optimize it. Optimization science is harnessing the full potential of customer-facing technology. Selecting the right technology platform.

Technology 110

Technology Technology Objectives and Key Results Construction 110

Martech

FEBRUARY 2, 2024

It’s easy to get caught up in the promise of cutting-edge technology and lose sight of the practicalities involved in bringing these tools to life. Imagine this: You’re excitedly investing in these advanced tools, convinced they’re the key to transforming your marketing strategy. The result? Think about it.

Objectives and Key Results 104

Objectives and Key Results Technology Technology Strategize 104

Martech

NOVEMBER 14, 2023

AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. I also expect companies will apply this technology in reasonable ways. These three developments stood out for me this year.

Retail 132

Retail Niche Objectives and Key Results Technology 132