Martech

OCTOBER 20, 2022

Marketing technologists are no longer considered “the outsider” among the broader marketing organization, but instead play a key role within the marketing organization. They provide technical and strategic support for marketing software tools, workflows and processes. ” What is a marketing technologist?

X-functional 101

X-functional Objectives and Key Results Technology Technology 101

ConversionXL

APRIL 25, 2016

Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. Key performance indicators (KPIs).

X-functional 88

X-functional UX GTM Objectives and Key Results 88

ConversionXL

NOVEMBER 9, 2022

Bar graphs, pie charts, and matrices are data visualization tools that reveal trends and key findings in an understandable and engaging format. Let’s say your company sells an intelligent paid promotion tool, but prospects are not converting because of the time it takes to see results. What are their pain points?

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. So, the first insight is that there’s two key systems in a startup.

Finance 117

Finance X-functional Launch Objectives and Key Results 117

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Operationalized research, experimentation, and learning cycles that generate commercial results. Get experiment results to share with the company. Record common objections or questions. Have you bitten off more than you can chew?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

OCTOBER 26, 2022

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Her first video about starting a business got 15K views, which resulted in 10 orders. To amass UGC strategically, give your audience a reason to create.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

ConversionXL

JUNE 16, 2015

Is X actually influencing Y, or is it a mere correlation? billion to building testing some of the largest function on the web site from site search to navigation for headers to footers to check out, you name it. What’s the strategic value? While optimization is fun, it’s also really hard. Where is this script?

Objectives and Key Results 102

Objectives and Key Results Launch Drivers/motivators Gate keeper 102

ConversionXL

FEBRUARY 3, 2022

In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1. The result? This clarity continues with a distraction-free sign-up page: Swimm nails the two key parts of an onboarding process for growth: 1.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

NOVEMBER 23, 2015

moves the mouse cursor next to the browser window closing X). What’s stopping them from buying – emotionally, functionally or otherwise? What are the key pages on your site with a high exit percentage? Before Anything Else, Define Your Objectives. We can learn a lot with on-site surveys. Be specific.

Conversion 72

Conversion Objectives and Key Results X-functional Follow-up 72

Sales Hacker

MAY 9, 2019

This could be anywhere from a first SDR job focused on inbound, to a senior SDR calling on key accounts with 1-4 years of experience. Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. Deals like this are the result of selling to the wrong customer.

SQL 110

SQL Commission Customers Non-Profits 110

Lead Fuze

JULY 1, 2023

A well-structured quota system not only motivates your reps but also aligns their efforts with your company’s overall objectives. Finally, you’ll gain insights on cross-checking territory assignments, compensation incentive programs, capacity staffing and understanding different types of quotes serving different functions.

Quota 52

Quota Growth Territory Commission 52

Hubspot

AUGUST 8, 2019

To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). It’s equal to Maximum Bid x Quality Score.

A/B testing 78

A/B testing Objectives and Key Results CTR Campaign 78

SalesLoft

SEPTEMBER 12, 2023

Conversation Intelligence in your revenue team’s workflow can generate summaries that highlight key points, action items, and opportunities from their calls, making it easier to plan post-meeting follow-ups and next steps — especially useful when it comes to valuable deals and customer relationships.

Conversion 52

Conversion Objectives and Key Results X-functional Negotiate 52

SalesLoft

SEPTEMBER 12, 2023

Conversation Intelligence in your revenue team’s workflow can generate summaries that highlight key points, action items, and opportunities from their calls, making it easier to plan post-meeting follow-ups and next steps — especially useful when it comes to valuable deals and customer relationships.

Conversion 52

Conversion Objectives and Key Results X-functional Negotiate 52

Hubspot

SEPTEMBER 17, 2018

For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. Choose several key performance indicators that correspond with your video goals — or hop down to the chapter in this guide on measuring and analyzing video. List out your key points and order them logically.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

PandaDoc

OCTOBER 3, 2023

Machine learning and artificial intelligence can handle them: analyze tons of data and make strategic predictions, cover multiple communication channels, provide valuable advice, and automate most of your routine tasks. Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks.

Process 52

Process Objectives and Key Results X-functional Sales 52

Highspot

MAY 20, 2022

This will lead to uneven results: some reps may find their own way to sell the new product; others will struggle and fail to meet quota. Compete: Tailored to over landing competitive differentiators and overcoming objections. The key to rolling a sales playbook out in the field is sales enablement. on their own.

Territory 52

Territory X-functional Sales Cross-sell 52

Sales Hacker

MARCH 2, 2020

The New Strategic Selling. It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. The New Strategic Selling: The Unique Sales System Proven Successful by America’s Best Companies.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

ConversionXL

AUGUST 31, 2017

Many integrations are available and useful for validating test results – such as Google analytics, Clicktale or Kissmetrics. There can occasionally be a lag in test results which requires a response from the customer service team and can delay the testing process.”. We sourced reviews for Apptimize from G2Crowd.

A/B testing 129

A/B testing E-commerce X-functional UX 129

Search Engine Land

NOVEMBER 2, 2023

The SEOs who can persistently execute against their plans, whether through their own work or the systems they build, are usually the ones with the most remarkable results. They often remarked that many campaigns falter not due to lack of effort but because of a failure to define objectives. Clarity is key: The wish should be specific.

Objectives and Key Results 97

Objectives and Key Results Drivers/motivators X-functional Clients 97

ConversionXL

APRIL 3, 2018

Aligning customers & business objectives. Map all key profiles & data. Frequent users : key to your growth. Value = (Knowledge + Process) x Skill x Attitude. Bugfixes, strategic initiatives, legal requirements, known wins, known losses. Share test results via newsletters and open forums.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Heinz Marketing

FEBRUARY 5, 2018

Having that ability to be a bit distant from the content, I think, provides us with a little bit more objectivity. Not so that we’re functioning as a curation and we’re positioning it in a different kind of segment than it would normally be on our site. Insert company name X did Y. The PR’s been great.

Pipeline 62

Pipeline B2B Sales Pitch 62

PandaDoc

MARCH 7, 2023

The result is an improved customer experience overall. This means your sales managers can spend less time micromanaging and more time strategizing. This can be intimidating at times, but often you’ll already be aware of genuine interest and know exactly how your product eliminates a pain point (solid preparation is key).

Process 52

Process Objectives and Key Results Pitch Sales 52

Sales Hacker

FEBRUARY 19, 2019

In this webinar, executive Sales coach Josh Braun discussed how to best respond to the most common objections while cold-calling. In this webinar , Dan showed us how to successfully map accounts and key contacts and how to use that map to strategize more effectively. What’s the ROI on my sales development team as a function?

Cold Call 14

Cold Call Inside sales Sales B2B 14

SaaStr

JUNE 14, 2019

Namely CEO Elisa Steele shares practical advice on how to win three key Talentshare battles, which are essential to winning the Marketshare war. Of note, I was a CMO at Business Objects over a nine-year period as we grew from 30 million in revenue to a billion in revenue. Now I would say those lines are blurring in two ways.

Strategize 65

Strategize Quota Non-Profits Price 65

Search Engine Land

JULY 2, 2024

Affiliate sites have been getting crushed in search rankings since Google’s March 2024 core update, and as a result, some are laying off teams or downsizing budgets. Brand search in cyber security The x-axis shows U.S. What are they missing? Get the daily newsletter search marketers rely on. What is Digital PR for SEO?

Objectives and Key Results 104

Objectives and Key Results X-functional Engineering Strategize 104

Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. X-axis: Difficulty of implementation. As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Processing.

Customers 84

Customers Cross-sell E-commerce X-functional 84

Sales Hacker

MARCH 11, 2025

Why executive compensation should align with key business metrics for better team alignment. Guest Speaker (Cassie Young): LinkedIn Primary VC Host (Scott Barker): LinkedIn Newsletter Find GTMnow (GTMfund’s Media Brand): Website LinkedIn Twitter/X YouTube Podcast Sponsor: Pursuit The best talent isn’t actively job hunting.

GTM 82

GTM Growth X-functional Referrals 82

Sales Hacker

FEBRUARY 18, 2025

Discussed in this Episode: When to hire your first account executives Key traits to look for in early sales hires Structuring compensation for first sales reps Should you ‘hire the buyer’ to be your sales rep? As a key GTMfund partner, they equip sales and marketing teams with top performers. To this point of generosity.

GTM 99

GTM Quota Drivers/motivators Sales 99

Sales Hacker

APRIL 1, 2025

Scott Barker: I wanna take you back to your time at Microsoft because you oversaw this incredible shift that resulted in growing from $600 million to $5 billion in six years. Incredible shift that resulted in growing from 600 million to 5 billion in six years. Um, it was gonna become a key part of their business as it is now.

GTM 64

GTM Up-sell Start-ups Growth 64

Sales Hacker

FEBRUARY 25, 2025

As a key GTMfund partner, they equip sales and marketing teams with top performers. How do you actually measure results? Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. It’s boiled down to the ability to execute, right? And what that means is how do you actually operate day to day, right?

GTM 84

GTM X-functional Objectives and Key Results Start-ups 84