Martech

DECEMBER 4, 2024

If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. A clear understanding of core objectives (i.e.,

Objectives and Key Results 120

Objectives and Key Results Technology Technology High impact 120

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This resulted in a 50% increase in website traffic and a 35% rise in lead generation within three months.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Martech

AUGUST 8, 2024

OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. It checks the initial brief — whether a formal document or a hurried email – for all the key components, such as budgets, timings, target audiences and objectives.

E-commerce 115

E-commerce Objectives and Key Results Hospitality Strategic planning 115

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 112

B2B Objectives and Key Results Campaign Contact 112

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. How is GEO similar to SEO?

Engineering 108

Engineering Objectives and Key Results User Experience Trust 108

Martech

JULY 18, 2024

Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration. Fostering a culture that values prompt and decisive action is key. It’s time we address it head on.

Objectives and Key Results 112

Objectives and Key Results Government Strategize Launch 112

Martech

OCTOBER 14, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1. Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1. I am trained with MarTech content.

Objectives and Key Results 109

Objectives and Key Results Territory Click Through Rate CRM 109

Martech

OCTOBER 31, 2024

This technology enables the company to effectively serve this specific demographic with high-quality vehicles and affordable loans. To address these challenges, we are testing a generative AI pre-approval bot to overcome these objections and convert more customers. and “What’s my down payment?” before considering their vehicle options.

Objectives and Key Results 128

Objectives and Key Results Retail Finance Launch 128

Martech

AUGUST 14, 2024

In martech terms, that means 20% of your tools drive 80% of your results. Dig deeper: The great debate: Activity vs. results 4. Remember, these metrics are most effective when considered alongside qualitative factors aligned with business objectives. The first part is here. But how do you determine which tools are in that group?

Negotiate 110

Negotiate Objectives and Key Results Technology Technology 110

Martech

AUGUST 12, 2024

Recently, I’ve begun using it for research-oriented tasks and have found it to be really helpful in two key areas: product discovery and company/product positioning. In both cases, not only does it save me a tremendous amount of time, but the end results are better than what I normally achieve doing the work manually.

Meeting 131

Meeting Objectives and Key Results Sports Follow-up 131

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Shifting from pilot projects to widespread implementation demands a strategic approach.

Objectives and Key Results 130

Objectives and Key Results Government Trust Technology 130

Martech

JULY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a marketing ops leader for a high-end jewelry brand. What are other technology options?

Objectives and Key Results 113

Objectives and Key Results Customer Relationship Management CRM Technology 113

Heinz Marketing

SEPTEMBER 26, 2024

Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Early planning allows the time to thoroughly analyze the past year’s performance and identify trends, resulting in more informed decisions regarding investments, cost-cutting, and resource allocation.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Tibor Shanto

JUNE 17, 2021

What hypothesis I am proposing is this: Ambition is key – investing energy in low balling targets will hurt you in the long run. If the reasons why goals are set to be a stretch is new to you I’d recommend you read this post about OKR grading as it outlines the science of why ambition is key to team and organisational success.

Objectives and Key Results 293

Objectives and Key Results Quota Sales Drivers/motivators 293

Search Engine Land

AUGUST 29, 2024

AI is a key driver for transformation. Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Companies can develop robust forecasting and budgeting models that focus on data-driven decisions. Business email address Sign me up!

Objectives and Key Results 85

Objectives and Key Results Technique Drivers/motivators Technology 85

Sales Pop!

AUGUST 29, 2024

Keeping up with the latest technology is tough, especially when you’re juggling a million other things. But here’s the good news: with a solid technology scouting strategy, you can stay ahead of the curve without breaking a sweat. That’s basically what technology scouting is. How are you going to find these new technologies?

Technology 130

Technology Technology Objectives and Key Results Start-ups 130

Search Engine Land

AUGUST 5, 2024

A well-documented SEO strategy is your roadmap to success, aligning your efforts with business objectives and getting stakeholders on board. It should: Be a focused, achievable set of goals that are directly relevant to the overarching objectives of the wider business. An SEO strategy is not: A list of activities to be carried out.

Objectives and Key Results 85

Objectives and Key Results Clients Strategize Contract 85

Heinz Marketing

SEPTEMBER 24, 2024

It can flag common objections or challenges and offer SDRs real-time suggestions to improve their pitch. captures and analyzes conversations to help SDRs identify key moments in the conversation where they can drive the prospect toward a meeting or conversion. If manual data entry is the issue, focus on tools like Troops or Dooly.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. Marketers need to make sure the new tech is yielding results in the form of insights and performance.

Technology 124

Technology Technology E-commerce Objectives and Key Results 124

Martech

JULY 15, 2024

I am the first generative AI chatbot for marketing technology professionals. Timeframe: Consider the time it takes to acquire new customers versus the time it takes to implement and see the results of loyalty actions. I am trained with MarTech content. Here’s something somebody asked me! For this prompt, try selecting the CMO persona.

Customers 110

Customers Objectives and Key Results Cross-sell Follow-up 110

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine?

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Search Engine Land

SEPTEMBER 11, 2024

This results in missed opportunities for better search rankings and increased organic traffic. Learn how to craft recommendations that clients eagerly implement, leading to tangible improvements in search performance and bottom-line results. Solving one or two major issues usually drives the most significant results.

High impact 106

High impact Objectives and Key Results Clients Education 106

Martech

MARCH 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure.

Technology 112

Technology Technology Objectives and Key Results Drivers/motivators 112

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. This will help you refine your strategies, understand which tactics yield the best results, and optimize your approach for maximum contact discovery. I am trained with MarTech content. Here’s something somebody asked me! Also, please keep the language simple.

B2B 116

B2B A/B testing Lead generation Objectives and Key Results 116

Closing Bigger

FEBRUARY 10, 2025

Which drives results? They build and maintain structure, keep teams accountable, and drive short-term results. Leadership is about crafting and communicating a vision that inspires and aligns the team with the companys long-term objectives. This is why leveraging sales technology effectively becomes a game-changer.

Objectives and Key Results 85

Objectives and Key Results CRM Sales Strategize 85

Martech

MARCH 14, 2022

Embarking on a journey to marketing technology transformation is also not without disappointments. Read on for a proven approach to unlock the power of your marketing technology and tip the odds of transformation success in your favor. Avoid shiny objects. But the sky is not falling just yet, my friends.

Technology 124

Technology Technology Objectives and Key Results Construction 124

Veloxy

JUNE 15, 2023

As sales professionals navigate this ever-changing landscape, the secrets to their success lie in adapting to industry trends , leveraging technology, and honing essential skills. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. Key changes include new record ID generation for merged records and prioritization of property values and associations from the primary record. Optimize support with ticket splitting in help desk.

Objectives and Key Results 111

Objectives and Key Results CRM Pipeline Contact 111

Veloxy

FEBRUARY 12, 2025

The results get even better with a 5X increase by the second month. Veloxy Integration Options My deep involvement in sales technology has taught me the value of smooth integration. Image Source - Outreach Outreach Key Features The platform makes complex sales processes simple. See our case study here.

Product 130

Product CRM Price Objectives and Key Results 130

Martech

SEPTEMBER 26, 2023

Martech is a lot more than marketing technology. “It Martech is really at the intersection of technology, strategy and people, he said. It might, of course, deliver worse results,” said Davis. All in service of a strategy Strategy is the key to all of this. He called this a “high-wire balancing act.” Registration is free.

Technology 117

Technology Technology Objectives and Key Results Service 117

Search Engine Land

SEPTEMBER 4, 2024

This article will explore the potential time-saving benefits of generative AI in PPC and cover how we can use the technology to our advantage. You can generate results in seconds with a simple prompt, saving hours otherwise spent on semantic keyword grouping.

Objectives and Key Results 85

Objectives and Key Results Campaign Meeting Technology 85

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Limited Perspective : Being too close to the brand can result in tunnel vision, missing out on fresh ideas. Failure to meet the demand can result in lost opportunities.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Martech

DECEMBER 18, 2024

Durraze explains that these systems can help in two key areas: Identifying patterns at scale AI can uncover non-linear relationships and trends hidden within massive datasets. Teams must align analytics initiatives with specific objectives, such as reducing customer acquisition costs, improving retention, or increasing campaign ROAS.

Objectives and Key Results 100

Objectives and Key Results CRM Drivers/motivators Campaign 100

Salesforce

FEBRUARY 20, 2025

The key difference? Instead of capturing the relationship between words and text elements, they capture the relationship between physical 3D objects and the elements of the environment that surrounds themhow they move, interact, and occupy space. But the intelligence layerthe ability to plan, adapt, and learnremains consistent.

Hospitality 102

Hospitality Objectives and Key Results Healthcare Manufacturing 102

Martech

NOVEMBER 13, 2024

At first, clicking them felt a bit gimmicky — the results often fell short of the hype surrounding AI. In our car analogy, it’s like lane-assist technology — it helps, but we’re still driving. Success will rely on securing leadership buy-in and effectively communicating results across the organization.

Pipeline 120

Pipeline Campaign Objectives and Key Results Legal 120

Veloxy

DECEMBER 28, 2023

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. Another effective prospecting strategy is cold calling, which, when done correctly, can yield excellent results.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Veloxy

JANUARY 2, 2024

Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time. You can easily address this by embracing sales technology to streamline sales processes. If you don’t have a roadmap outlining how to approach sales, you can’t expect consistent results.

Product 246

Product Territory Objectives and Key Results Sales 246