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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. We need to be inside the ecosystem because that’s a key model for us.

GTM 117
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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Increasing your total sales results. 4 Underrated Sales Functions That Can Be Outsourced (Functions You Don’t Normally Think of).

B2B 100
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How to Use Intent Data & the Freemium Model to Book More Enterprise Meetings

Sales Hacker

The result: we win more deals because the bulk of our sales efforts are laser focused on prospects who are ready to engage. Objective: Sales Development Representative : Book more qualified enterprise opportunities for your account executives… and promptly crush quota! Leveraging the Freemium Model to Book More Enterprise Meetings.

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The enterprise guide to elevating findability and ROI

Search Engine Land

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Within this segment, our focus centers on these key areas: Demographic trends. Within this segment, our focus is directed toward these key aspects: Competitors.

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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

You’ll see the best ways to run tests, prioritize hypotheses, analyze results, and the best tools to experiment through A/B testing. ” In fact, most research experiments could be considered a “split test,” complete with a hypothesis , a control, a variation, and a statistically calculated result.

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Data Visualization for Marketers: Do’s, Dont’s, and 6 Expert Tools

ConversionXL

Bar graphs, pie charts, and matrices are data visualization tools that reveal trends and key findings in an understandable and engaging format. Let’s say your company sells an intelligent paid promotion tool, but prospects are not converting because of the time it takes to see results. What are their pain points?

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The Beginner’s Guide to Mobile App Analytics

ConversionXL

Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. Key performance indicators (KPIs).