ConversionXL

APRIL 23, 2019

Users have four fundamental questions when they arrive at a website: Am I in the right place? One of your key tasks is to answer these questions effectively—on every page of your site. the more easily problems are identified and solved; the easier it is to stay focused; and the better the end result. Talk to your users.

UX 114

UX Objectives and Key Results User Experience Represent 114

ConversionXL

SEPTEMBER 5, 2019

Engaging with users became more of a norm and less of an exception. This is good for user experience, but it’s bad news for ‘traditional’ personas. Teams were savvy enough to know that fully formed, completed descriptions of users are an impossibility at the early stages of design. (It Find their core values.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

FEBRUARY 3, 2022

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1. The result?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

APRIL 3, 2018

Aligning customers & business objectives. Assign content & channels for each experience. Experiences happen in loops. Map all key profiles & data. You have 2 types of users: occasional users and frequent users. Frequent users : key to your growth. Continuous Optimization.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

SEPTEMBER 9, 2016

Understanding those flaws and their implications is key to designing better, smarter A/B test variations. Failure to identify and mitigate these flaws will result in simply throwing A/B test ideas at the wall and hoping something eventually sticks. The result? Where A/B Tests Are Going Wrong. Stop Throwing Ideas at the Wall.

A/B testing 59

A/B testing UX Objectives and Key Results X-functional 59

ConversionXL

JANUARY 14, 2016

At first, click through rate was key. App engagement, or rather lack of app engagement, is becoming the key challenge for app marketers. According to our study cited by eMarketer , only 30% of Android apps and 25% of iOS users opened the app a day after installing it. Table sorted by Average Revenue Per User (ARPU).

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

ConversionXL

DECEMBER 2, 2015

How to Analyze A/B Test Results? An A/B/n test is a controlled online experiment that splits your traffic evenly between a control and a variation (or multiple variations). In fact, most research experiments could be considered a ‘split test,’ complete with a hypothesis, a control and variation, and a statistically calculated result.

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

MARCH 7, 2017

Engaging with users became more of a norm and less of an exception. This is good for user experience, but it’s bad news for ‘traditional’ personas. Teams were savvy enough to know that fully formed, completed descriptions of users are an impossibility at the early stages of design. (It plot(pcanalysis).

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

APRIL 28, 2016

.” Another study found that 94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives. How do you decide to assign X experience to Y segment?

A/B testing 69

A/B testing User Experience Technique X-functional 69

PandaDoc

OCTOBER 3, 2023

Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. When evaluating AI tools , criteria like integration capabilities, user experience, output accuracy, transparency, data security, costs, and future evolution plans should be assessed against business needs.

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

AUGUST 15, 2014

Given that the visual element is such a big part of the customer experience & buying process, I’d like to deconstruct how one of my favorite eCommerce sites uses visuals (and a few others along the way) as well as explore some relevant research in order to help you be more persuasive in your own product pages.

Product 98

Product X-functional User Experience Angle 98

ConversionXL

APRIL 12, 2017

You may have one observation and then multiple inferences, which would result in multiple design options. Show the process, not just the result. Jaime Levy: Conducting Methodical Guerrilla User Research. Pay them upfront so they don’t try to say X to get the money. 89% competed solely on customer experience in 2016.

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86