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Website Information Architecture: How to Optimize for UX

ConversionXL

One of your key tasks is to answer these questions effectively—on every page of your site. the more easily problems are identified and solved; the easier it is to stay focused; and the better the end result. Knowing the parameters and variables to store in your system is crucial for excellent search results. What do I do now?

UX 114
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How to Use UX Research to Create Smarter A/B Test Variations

ConversionXL

Understanding those flaws and their implications is key to designing better, smarter A/B test variations. Failure to identify and mitigate these flaws will result in simply throwing A/B test ideas at the wall and hoping something eventually sticks. The best way to identify and mitigate these flaws is via UX research. The result?

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The Beginner’s Guide to Mobile App Analytics

ConversionXL

UX problems? Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. Image Source.

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How to Conduct Icon Usability Testing (and Do Icons Even Improve Usability?)

ConversionXL

In another study , the team of UIE observed that people remember a button’s position instead of the graphic interpretation of the function. For abstract things, icons rarely work well.” (via UX Myths). But what if you add rollover / alt text like Unbounce or legends / keys? ” (via UX Myths).

UX 90
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How to Nail Your First 90 Days as a CX Director

ConversionXL

Follow this 90-day plan to get the right things in place and start delivering results. Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. Get experiment results to share with the company.

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Getting The Website Information Architecture Right: How to Structure Your Site for Optimal User Experiences

ConversionXL

One of your key tasks is to make sure you do a good job at answering these questions – on every page of your site. the more easily problems are identified and solved, the easier it is to stay focused, and the better the end result. Typically that’s a home page or search results page. What do I do now? Plan for it!

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How to Build Robust User Personas in Under a Month

ConversionXL

They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., This trivializes the research, resulting in designers rolling their eyes and shaking their heads.)”. There are many ways to do this in R, most commonly the out-the-box factanal() function. can all benefit from a better idea of the customer.