Martech

NOVEMBER 15, 2023

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. As a result, when it comes time to reduce expenses, marketing becomes the obvious place to start. NPS scores and key cohort analyses can be key indicators of engagement, retention and satisfaction.

X-functional 111

X-functional Objectives and Key Results Technology Technology 111

ConversionXL

MARCH 13, 2019

B2B ecommerce: 2 key differences of B2B buyers. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. B2B buyers from Gen X expected phone calls and handholding. The online experience, as a result, is even more vital. So what changes?

B2B 130

B2B B2C Retail X-functional 130

Martech

OCTOBER 20, 2022

Marketing technologists are no longer considered “the outsider” among the broader marketing organization, but instead play a key role within the marketing organization. With this in mind, he arranged the four marketing technologist roles along an X and Y axis. Marketing technologist roles: v2.0.

X-functional 105

X-functional Objectives and Key Results Technology Technology 105

The 5% Institute

FEBRUARY 13, 2020

People, Process, Product – 3 x Words To Succeed. This is a methodology used to streamline a business’s functions, by saving potential wasted cost, enhancing profits, and creating a better experience for both your staff and clients/ customers. If your results continuously vary, you’re not in control. Handling objections.

Process 98

Process Product X-functional Objectives and Key Results 98

Heinz Marketing

JANUARY 9, 2018

Our objectives with SnapApp , an interactive content marketing platform, were to drive thought leadership, interest, and engagement at the top of the funnel with new content. Once the results of the survey came back and the survey had closed, the team began the content development phase of the project.

B2B 65

B2B Objectives and Key Results B2C Promote 65

Sales Hacker

MARCH 22, 2018

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Increasing your total sales results. 4 Underrated Sales Functions That Can Be Outsourced (Functions You Don’t Normally Think of).

B2B 87

B2B X-functional Cold Call SQL 87

SaaStr

APRIL 30, 2024

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. A key takeaway here: Stay focused for longer to nail your economics. Every function gets a stack rank.

Go To Market 122

Go To Market GTM X-functional Objectives and Key Results 122

ConversionXL

JULY 29, 2020

This post covers the key differences to help you thrive on both platforms. So what’s the main objective—and ideal user experience —for Google and Amazon? The first result is exactly what you’re looking for. You search for a product, and the first result is the perfect match for your needs. You run a search.

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

ConversionXL

DECEMBER 13, 2022

You’ll see the best ways to run tests, prioritize hypotheses, analyze results, and the best tools to experiment through A/B testing. ” In fact, most research experiments could be considered a “split test,” complete with a hypothesis , a control, a variation, and a statistically calculated result.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

Search Engine Land

JUNE 6, 2023

In this article, you’ll learn how to use some scraping and Google’s Knowledge Graph to do automated prompt engineering that generates an outline and summary for an article that, if well written, will contain many key ingredients to rank well. We will need an OpenAI API key and Google Knowledge Graph Search credentials.

X-functional 86

X-functional Objectives and Key Results Follow-up Start-ups 86

The 5% Institute

DECEMBER 17, 2019

You may have spent years learning your engineering craft; building up your technical prowess and learning how to do things in a functional and systematic way. Related article: 10 x Effective Sales presentation Tips You Need To Use. Because they wing it, their sales results are inconsistent. Handling objections.

Engineering 98

Engineering Commission X-functional Objectives and Key Results 98

ConversionXL

MARCH 29, 2017

As David Arnoux of Growth Tribe explains, the successful growth hacks you’ve read about from tech superstars are merely the result of a finely-tuned process… David Arnoux , Growth Tribe : “What people call a growth hack is usually running through as many experiments as possible until we find something beautiful that works perfectly.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

ConversionXL

APRIL 25, 2016

Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. Key performance indicators (KPIs).

X-functional 88

X-functional GTM UX Objectives and Key Results 88

Search Engine Land

AUGUST 23, 2024

Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. Dig deeper: How to get faster SEO results Create your prioritization matrix There are many different approaches to setting a priority for your tasks.

X-functional 67

X-functional Objectives and Key Results Engineering High impact 67

The 5% Institute

AUGUST 21, 2019

In this article, I’m going to share with you the 10 x important points you need to focus on to fix your business. How To Fix Your Business – 10 X Steps To Guide You. The number one difference between a successful business and one that isn’t is one key word. If your business is stalling, it’s dying. Have a distinct sales process.

X-functional 75

X-functional Objectives and Key Results Up-sell Clients 75

Search Engine Land

MARCH 29, 2024

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. Dig deeper: SEO product management: Key framework and fundamentals Image credit: Sean Morrison , Technology Program Management, Under Armour It’s a continuous cycle.

X-functional 88

X-functional Objectives and Key Results Meeting Engineering 88

ConversionXL

NOVEMBER 9, 2022

Bar graphs, pie charts, and matrices are data visualization tools that reveal trends and key findings in an understandable and engaging format. Let’s say your company sells an intelligent paid promotion tool, but prospects are not converting because of the time it takes to see results. What are their pain points?

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

Veloxy

SEPTEMBER 28, 2021

Personalizing the subject line increases open rates by 22% Personalizing the body of the email increases response rates by 100% Segmenting / targeting your email list can double your open rates Key takeaway from these 3 cold hard facts : Don’t appear to be a cold email. Honesty is a key ingredient in cold messaging.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

Hubspot

APRIL 13, 2012

Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. The first key to conducting market research effectively is identifying something specific you're trying to figure out. But when you're tasked to sit down and actually. many marketers draw a blank.

X-functional 78

X-functional Objectives and Key Results Government A/B testing 78

Sales Hacker

APRIL 6, 2020

The result: we win more deals because the bulk of our sales efforts are laser focused on prospects who are ready to engage. Objective: Sales Development Representative : Book more qualified enterprise opportunities for your account executives… and promptly crush quota! Leveraging the Freemium Model to Book More Enterprise Meetings.

Meeting 84

Meeting Territory X-functional Objectives and Key Results 84

Search Engine Land

NOVEMBER 2, 2023

The SEOs who can persistently execute against their plans, whether through their own work or the systems they build, are usually the ones with the most remarkable results. They often remarked that many campaigns falter not due to lack of effort but because of a failure to define objectives. Clarity is key: The wish should be specific.

Objectives and Key Results 97

Objectives and Key Results Drivers/motivators X-functional Clients 97

Pointclear

NOVEMBER 7, 2011

But as right as the above objection may initially feel, it’s also important to ask the following questions about your strategic account management program: Are we closing the number of deals we’ve targeted? This will result in inefficiencies and lost deals. Internal resources may be incorrectly matched to opportunity type.

Account management 72

Account management Strategize X-functional Objectives and Key Results 72

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Operationalized research, experimentation, and learning cycles that generate commercial results. Get experiment results to share with the company. Record common objections or questions. Have you bitten off more than you can chew?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

SalesHandy

SEPTEMBER 17, 2020

The email’s objective is to educate the prospect with essential benefits and nurture them for purchasing your product or services. As your firm is expanding, I was wondering what strategies do you opt for {objective}? To make sure your business runs smoothly and get a head start again, we provide you with an X% discount.

Prospecting 93

Prospecting Objectives and Key Results Sales X-functional 93

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. So, the first insight is that there’s two key systems in a startup.

Finance 119

Finance X-functional Launch Objectives and Key Results 119

Hubspot

APRIL 4, 2023

STAR stands for Situation, Task, Action, and Result. For instance, what was your main objective? Result: Lastly, describe the outcome of your actions. Be sure to focus on the positive results. Ultimately, we were able to [End Result], which led to [Positive Outcome]." What obstacles did you face?

Consult 83

Consult Objectives and Key Results X-functional Construction 83

Hubspot

OCTOBER 1, 2021

As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. AI is becoming a key part of CRM systems. As CRMs continue on their trend of becoming cheaper, simpler to implement, and easier to use, these objections are becoming increasingly irrelevant. Manufacturing.

CRM 95

CRM Objectives and Key Results X-functional Pipeline 95

Hubspot

FEBRUARY 21, 2020

A mentor can listen to the tape and offer objective advice. In sales, every minute counts, so increasing efficiency or shaving even a few moments off a task is key to your salespeople feeling like they have the support and tools necessary to perform. Most CRMs come equipped with dashboard functionality. Call didn’t go well?

Quota 95

Quota X-functional Objectives and Key Results Drivers/motivators 95

Sales Hacker

MARCH 2, 2020

It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

SalesHandy

JUNE 29, 2021

The right B2B sales strategy optimizes your sales process around a few key principles, all of which allow you to make the most out of B2B selling efforts. B2B(Short for Business to Business) sales is a function of B2B product sales(i.e. Which is why you need a well thought out B2B Sales strategy in place. What is B2B Sales?

B2B 98

B2B Cross-sell X-functional Follow-up 98

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

MARCH 19, 2013

One of your key tasks is to make sure you do a good job at answering these questions – on every page of your site. the more easily problems are identified and solved, the easier it is to stay focused, and the better the end result. Typically that’s a home page or search results page. What do I do now? Plan for it!

User Experience 128

User Experience Objectives and Key Results UX Technique 128

ConversionXL

DECEMBER 2, 2015

How to Analyze A/B Test Results? In fact, most research experiments could be considered a ‘split test,’ complete with a hypothesis, a control and variation, and a statistically calculated result. Therefore, we view results with a different lens and make decisions slightly differently than tests in a pure lab setting.

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

OCTOBER 26, 2022

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Her first video about starting a business got 15K views, which resulted in 10 orders. This resulted in 111,000 submissions and record-breaking sales.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

ConversionXL

SEPTEMBER 9, 2016

Understanding those flaws and their implications is key to designing better, smarter A/B test variations. Failure to identify and mitigate these flaws will result in simply throwing A/B test ideas at the wall and hoping something eventually sticks. The result? Where A/B Tests Are Going Wrong. Stop Throwing Ideas at the Wall.

A/B testing 59

A/B testing UX Objectives and Key Results X-functional 59

Hubspot

SEPTEMBER 13, 2014

Your summary should include keywords that are relevant with your goals and objectives in your area of business. Simply hit the “X” next to the skill you would like to delete. Be sure the writer include specifics such as the results of your work together, sales increases or how your expertise was put to use.

X-functional 78

X-functional Objectives and Key Results Follow-up Networking 78

ConversionXL

APRIL 3, 2018

Aligning customers & business objectives. Map all key profiles & data. Frequent users : key to your growth. Value = (Knowledge + Process) x Skill x Attitude. Share test results via newsletters and open forums. Result: -45% revenue per visit. How many emails do you get cc’d or bcc’d on?

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106